Duale/r Student/in für Marketing & Digitale Medien bei ROSIER Holding GmbH in Menden. Unterstützung bei Marketingstrategien und Kampagnen für automobile Produkte und Marken.
About the role
- Consumer Marketing Manager specializing in brand positioning and digital marketing initiatives for consumer users. Driving eCommerce marketing strategies and optimizing effectiveness across platforms.
Responsibilities
- Define product and portfolio positioning and differentiation strategies for consumer segment.
- Define Wound Care China E-commerce marketing plan by platform(s) to drive new user acquisition and increase unit purchase size
- Conduct consumer segmentation by deeply understanding patient journey and define the target segment(s)
- Develop content strategy for targeted consumer segment(s) along their buying process
- Plan, implement, track, and evaluate eCommerce campaigns and shopping festivals
- Budget management (planning & tracking) by channel segment at monthly basis
- Work closely with TP and product marketing team to drive flagships traffic and purchases
- Formulate product and portfolio strategy with targeting and positioning plan
Requirements
- Bachelor’s degree or above in Marketing, Business Administration, eCommerce, or equivalent discipline
- More than 3 years of work experience in product marketing and 2-year working experience in eCommerce (Tmall/JD) marketing
- Proven record of product marketing on segmentation, targeting, and positioning
- Knowledge and experiences of inbound marketing to acquire new customer group
- Be familiar with key metrics (UV, conversion, ATV, etc.) and strong data analysis capability
- Strong communication, multiple task management skill and project management.
- Good English (Written and Spoken) is a must
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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