Alternant participating in commercial development for a retail partner in Blois. Engaging in various tasks related to marketing, client relations, and stock management.
About the role
- Trade Marketing Manager enhancing brand presence and sales through strategic initiatives for pet food company mera. Collaborating with multiple departments to implement trade marketing strategies effectively.
Responsibilities
- Develop and implement national trade marketing strategies to increase sales and brand presence
- Design and execute POS campaigns, promotions and shopper activations (national and international)
- Responsible for annual planning and the trade marketing budget
- Close collaboration with Sales, Brand Management, Communications, Digital and Field Sales
- Manage external agencies and service providers
- Develop high-converting materials, displays and presentations for key accounts
- Monitor and evaluate campaign performance (e.g., ROI, sell-out, distribution)
- Support international partners with market entry and activations abroad
Requirements
- Degree in Business Administration, Marketing, Communications or equivalent
- 5+ years’ experience in trade/shopper marketing or brand activation, ideally in FMCG
- Experienced in working with key accounts, field sales and retail structures
- Confident in budget planning, agency management and campaign implementation
- Pet food experience advantageous but not required
- Creative, strategic and strong in brand presentation at the POS
- Strong hands-on mentality, high initiative and enthusiasm
- Excellent communication skills, structured approach and ability to work independently
Benefits
- Flexible working hours and the option to work remotely 2–3 days per week
- Future-proof industry and a modern, pet-friendly environment — dogs in the office welcome
- Flat hierarchies, open feedback culture and a family-like atmosphere
- Attractive compensation including holiday and Christmas bonus and 30 days’ vacation
- Generously subsidized additional pension plan, company health insurance and an annual health budget at your disposal
- Bike leasing, employee discounts on mera products, Corporate Benefits and more
- Support for your personal and professional development
- Entrepreneurial key role in a growing, international environment
- High level of autonomy and direct responsibility for brand success
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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