Hybrid Trade Marketing Manager

at MERA

• Job title: Trade Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Kevelaer, Germany

About the role

• Trade Marketing Manager enhancing brand presence and sales through strategic initiatives for pet food company mera. Collaborating with multiple departments to implement trade marketing strategies effectively.

Responsibilities

• Develop and implement national trade marketing strategies to increase sales and brand presence
• Design and execute POS campaigns, promotions and shopper activations (national and international)
• Responsible for annual planning and the trade marketing budget
• Close collaboration with Sales, Brand Management, Communications, Digital and Field Sales
• Manage external agencies and service providers
• Develop high-converting materials, displays and presentations for key accounts
• Monitor and evaluate campaign performance (e.g., ROI, sell-out, distribution)
• Support international partners with market entry and activations abroad

Requirements

• Degree in Business Administration, Marketing, Communications or equivalent
• 5+ years’ experience in trade/shopper marketing or brand activation, ideally in FMCG
• Experienced in working with key accounts, field sales and retail structures
• Confident in budget planning, agency management and campaign implementation
• Pet food experience advantageous but not required
• Creative, strategic and strong in brand presentation at the POS
• Strong hands-on mentality, high initiative and enthusiasm
• Excellent communication skills, structured approach and ability to work independently

Benefits

• Flexible working hours and the option to work remotely 2–3 days per week
• Future-proof industry and a modern, pet-friendly environment — dogs in the office welcome
• Flat hierarchies, open feedback culture and a family-like atmosphere
• Attractive compensation including holiday and Christmas bonus and 30 days’ vacation
• Generously subsidized additional pension plan, company health insurance and an annual health budget at your disposal
• Bike leasing, employee discounts on mera products, Corporate Benefits and more
• Support for your personal and professional development
• Entrepreneurial key role in a growing, international environment
• High level of autonomy and direct responsibility for brand success