Consumer Marketing Manager specializing in brand positioning and digital marketing initiatives for consumer users. Driving eCommerce marketing strategies and optimizing effectiveness across platforms.
About the role
- Trade & Activation Marketing Associate focusing on commercial and marketing agenda across Italy, Spain, and Portugal for Campingaz & Coleman brands. Collaborating with Sales and Regional Marketing to drive execution and insights.
Responsibilities
- Develop a strong understanding of channel dynamics and shopper behaviour, guiding Sales on priorities and contributing market insights to annual planning, assortment decisions, and growth opportunities.
- Localise and deliver trade activation plans across Italy, Spain & Portugal, ensuring high-quality POS materials, impactful campaigns, and flawless execution during key trade periods and New Product Development (NPD) launches.
- Support Sales with Joint Business Plans and Line Reviews by preparing launch materials, insights, promotional plans, and samples to elevate customer conversations and strengthen strategic partnerships.
- Monitor pricing, A&P spend, channel performance, and competitor activity, sharing clear intelligence and recommendations with marketing and cross-functional teams.
- Coordinate rolling 9-month plans, work closely with designers, agencies, and internal teams, and support tradeshow execution to ensure seamless delivery of campaigns and commercial priorities.
Requirements
- Proven expertise within CPG/FMCG (Trade Marketing, Shopper, Category Management, Sales).
- Strong analytical mindset with the ability to manage multiple projects and deadlines.
- Solid understanding of multi-channel environments and shopper behaviour.
- Professional Italian and Advanced English and Spanish (written and spoken).
- Willingness to travel for business as needed (up to 10%).
Benefits
- Professional Development : Unlimited access to LinkedIn Learning with over 17,000 courses.
- Ethics and sustainability : Environmentally friendly and social business practices.
- Exclusive benefits : Discounts on some of our products, referral program, seniority recognition and resource groups to encourage diversity and inclusion.
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