Marketing Manager responsible for executing go - to - market strategies for Hopae's digital identity platform. Collaborating cross - functionally to drive product launches and multi - channel campaigns.
About the role
- Product Marketing Director responsible for leading go-to-market strategy for SaaS solutions at Magnet Forensics. Collaborating with cross-functional teams to drive product adoption and market positioning.
Responsibilities
- Lead Global Go-To-Market strategy and messaging for a SaaS platform solution, ensuring alignment with company objectives and market demands.
- Manage product launches and releases, both internally and externally; apply best practices for product launches, packaging and positioning.
- Collaborate with internal teams, including marketing, product management and sales to gain necessary inputs and maximize effectiveness of product marketing plans and messaging.
- Create timely and effective sales enablement tools.
- Develop clear and compelling content, product positioning, messaging, and value propositions that resonate with external audiences to help achieve demand generation objectives.
- Help promote the product externally through campaigns, webinars, etc.
- Develop and continually iterate on positioning that differentiates the solutions in market.
Requirements
- Bachelor’s Degree in Business or related field
- 5+ years of experience in product marketing at a Senior-Level.
- Proven track record of successful product launches and marketing campaigns.
- Experience bringing SaaS solutions to market and acquired familiarity and experience with associated best practices.
- Experience with end-to-end product launches and in-life marketing planning for Global, B2B solutions.
- Comfortable in a fast-paced, high-growth environment with complex software solutions.
- Excellent written and verbal communications skills.
- Ability to work on multiple projects simultaneously and prioritize effectively.
- Customer-centric mindset with the ability to translate customer needs into actionable product marketing strategies.
- Team player with strong interpersonal skills.
- Travel: 5-10%.
Benefits
- Generous time off policies
- Competitive compensation
- Volunteer opportunities
- Reward and recognition programs
- Employee committees & resource groups
- Healthcare and retirement benefits
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