Hybrid Product Marketing Manager

at Lytx, Inc.

• Job title: Product Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $136,000 - $172,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: IoT
• Location requirements: Hybrid, San Diego, United States

About the role

• Product Marketing Manager supporting go-to-market strategy for Lytx’s safety products. Collaborating with cross-functional teams to launch groundbreaking product advancements for fleet safety.

Responsibilities

• Drive the go-to-market process for groundbreaking features and product advancements across the DriveCam® Driver Safety Program and Lytx Lab portfolio.
• Translate advanced AI, machine vision, and edge computing innovations into simple, high-impact messaging that resonates with buyers and fleet decision-makers.
• Create forward-looking messaging frameworks that not only capture current value but also build excitement around future product capabilities and market leadership.
• Work with the Creative and Campaigns teams to develop compelling, market-facing assets—including launch decks, product videos, technical blog posts, and internal playbooks.
• Participate in client conversations, listen to Gong calls, and help define personas that guide both messaging and product development.
• Partner with PR and Corporate Comms to position new launches, beta innovations, and Vision/Lab advancements with high-visibility announcements and thought leadership content.
• Build toolkits—including pitch decks, messaging briefs, objection handlers, and product guides—that make it easier for GTM teams to confidently position new and advanced solutions.
• Collaborate with demand generation to influence campaign themes and ensure product value is embedded throughout the buyer journey.
• Stay up to speed on the latest trends in AI, safety, IoT, and fleet tech. Deliver insights that influence our roadmap and keep our positioning sharp.
• Attend Protect (our user group conference), tradeshows, and field events to showcase innovation and connect with customers and prospects directly.

Requirements

• 3-5 years of experience in product marketing or a related role
• Bachelor’s degree or equivalent experience
• Experience in B2B SaaS, hardware, connected vehicle tech, or telematics
• A passion for technology and an ability to distill complex systems into human-centered value
• Proven track record of working with cross-functional teams and launching high-impact products
• Confidence presenting to internal and external audiences—including sales teams, executives, and clients
• Strong storytelling skills—both strategic and technical
• Curiosity for emerging trends in AI, machine vision, edge computing, and the connected fleet ecosystem
• A detail-oriented mindset and high standards for deliverables

Benefits

• Medical, dental and vision insurance
• Health Savings Account
• Flexible Spending Accounts
• Telehealth
• 401(k) and 401(k) match
• Life and AD&D insurance
• Short-Term and Long-Term Disability
• FTO or PTO
• Employee Well-Being program
• 11 paid holidays plus 1 inclusive holiday per year
• Volunteer Time Off
• Employee Referral program
• Education Reimbursement Program
• Employee Recognition and Appreciation program
• Additional perk and voluntary benefit programs