GTM Lead driving innovation and growth for OpenTable, managing competitive intelligence and strategic initiatives. Collaborating with sales and product teams to enhance market positioning.
About the role
- Product Marketing Manager driving go-to-market strategy for Lytx’s hardware and edge intelligence portfolio. Collaborating across teams to communicate product benefits and influence market positioning.
Responsibilities
- Own Product Launches: Drive go-to-market planning and execution for hardware releases and enhancements—including AI-powered dash cams, asset trackers, accessories, and supporting software tools.
- Bridge Hardware and Software Messaging: Translate complex technical capabilities into clear, benefit-driven messaging that resonates with fleet managers, IT decision-makers, and operations leaders.
- Act as a Technology Translator: Deep dive into Lytx's edge intelligence, connectivity features, and admin tools to help stakeholders understand value, scalability, and ROI.
- Develop High-Quality Content: Collaborate with Marketing to create assets that highlight Lytx’s differentiated hardware portfolio—including sell sheets, videos, blog content, and internal tools.
- Support Sales Enablement: Build sales tools like pitch decks, comparison guides, one-pagers, and FAQs to equip revenue teams with the knowledge and materials they need to sell confidently.
- Act as Voice of the Customer: Listen to Gong calls, attend customer meetings, and help define personas that shape messaging and influence roadmap decisions.
- Inform Campaign Strategy: Provide messaging frameworks, feature highlights, and audience insights to support integrated marketing campaigns across channels.
- Monitor Market Trends and Competitors: Stay informed on our competitors as well as IoT, connectivity, and commercial device trends to keep Lytx positioned as the technology leader.
- Represent Lytx at Protect and Industry Events: Support field marketing efforts, gather competitive intelligence, and elevate our presence at tradeshows and customer-facing events.
Requirements
- 3-5 years of experience in product marketing or a related role
- Bachelor's degree or equivalent experience
- Experience with B2B SaaS, hardware, connected devices, or telematics preferred
- A strong interest in AI, IoT, and edge computing—and the ability to communicate technical concepts clearly
- Excellent research skills and the ability to turn insights into actionable recommendations
- Strong cross-functional collaboration skills
Benefits
- Medical, dental and vision insurance
- Health Savings Account
- Flexible Spending Accounts
- Telehealth
- 401(k) and 401(k) match
- Life and AD&D insurance
- Short-Term and Long-Term Disability
- FTO or PTO
- Employee Well-Being program
- 11 paid holidays plus 1 inclusive holiday per year
- Volunteer Time Off
- Employee Referral program
- Education Reimbursement Program
- Employee Recognition and Appreciation program
- Additional perk and voluntary benefit programs
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