Hybrid Product Marketing Manager – Hardware and Edge Devices

at Lytx, Inc.

• Job title: Product Marketing Manager – Hardware and Edge Devices
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $136,000 - $172,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: IoT
• Location requirements: Hybrid, San Diego, United States

About the role

• Product Marketing Manager driving go-to-market strategy for Lytx’s hardware and edge intelligence portfolio. Collaborating across teams to communicate product benefits and influence market positioning.

Responsibilities

• Own Product Launches: Drive go-to-market planning and execution for hardware releases and enhancements—including AI-powered dash cams, asset trackers, accessories, and supporting software tools.
• Bridge Hardware and Software Messaging: Translate complex technical capabilities into clear, benefit-driven messaging that resonates with fleet managers, IT decision-makers, and operations leaders.
• Act as a Technology Translator: Deep dive into Lytx's edge intelligence, connectivity features, and admin tools to help stakeholders understand value, scalability, and ROI.
• Develop High-Quality Content: Collaborate with Marketing to create assets that highlight Lytx’s differentiated hardware portfolio—including sell sheets, videos, blog content, and internal tools.
• Support Sales Enablement: Build sales tools like pitch decks, comparison guides, one-pagers, and FAQs to equip revenue teams with the knowledge and materials they need to sell confidently.
• Act as Voice of the Customer: Listen to Gong calls, attend customer meetings, and help define personas that shape messaging and influence roadmap decisions.
• Inform Campaign Strategy: Provide messaging frameworks, feature highlights, and audience insights to support integrated marketing campaigns across channels.
• Monitor Market Trends and Competitors: Stay informed on our competitors as well as IoT, connectivity, and commercial device trends to keep Lytx positioned as the technology leader.
• Represent Lytx at Protect and Industry Events: Support field marketing efforts, gather competitive intelligence, and elevate our presence at tradeshows and customer-facing events.

Requirements

• 3-5 years of experience in product marketing or a related role
• Bachelor's degree or equivalent experience
• Experience with B2B SaaS, hardware, connected devices, or telematics preferred
• A strong interest in AI, IoT, and edge computing—and the ability to communicate technical concepts clearly
• Excellent research skills and the ability to turn insights into actionable recommendations
• Strong cross-functional collaboration skills

Benefits

• Medical, dental and vision insurance
• Health Savings Account
• Flexible Spending Accounts
• Telehealth
• 401(k) and 401(k) match
• Life and AD&D insurance
• Short-Term and Long-Term Disability
• FTO or PTO
• Employee Well-Being program
• 11 paid holidays plus 1 inclusive holiday per year
• Volunteer Time Off
• Employee Referral program
• Education Reimbursement Program
• Employee Recognition and Appreciation program
• Additional perk and voluntary benefit programs