Product Marketing Manager for Collaboration Solutions, translating technical concepts and product capabilities into marketing messages. Working with cross - functional teams to drive customer understanding and engagement.
About the role
- Product Marketing Manager driving go-to-market strategy for Lytx’s hardware and edge intelligence portfolio. Collaborating across teams to communicate product benefits and influence market positioning.
Responsibilities
- Own Product Launches: Drive go-to-market planning and execution for hardware releases and enhancements—including AI-powered dash cams, asset trackers, accessories, and supporting software tools.
- Bridge Hardware and Software Messaging: Translate complex technical capabilities into clear, benefit-driven messaging that resonates with fleet managers, IT decision-makers, and operations leaders.
- Act as a Technology Translator: Deep dive into Lytx's edge intelligence, connectivity features, and admin tools to help stakeholders understand value, scalability, and ROI.
- Develop High-Quality Content: Collaborate with Marketing to create assets that highlight Lytx’s differentiated hardware portfolio—including sell sheets, videos, blog content, and internal tools.
- Support Sales Enablement: Build sales tools like pitch decks, comparison guides, one-pagers, and FAQs to equip revenue teams with the knowledge and materials they need to sell confidently.
- Act as Voice of the Customer: Listen to Gong calls, attend customer meetings, and help define personas that shape messaging and influence roadmap decisions.
- Inform Campaign Strategy: Provide messaging frameworks, feature highlights, and audience insights to support integrated marketing campaigns across channels.
- Monitor Market Trends and Competitors: Stay informed on our competitors as well as IoT, connectivity, and commercial device trends to keep Lytx positioned as the technology leader.
- Represent Lytx at Protect and Industry Events: Support field marketing efforts, gather competitive intelligence, and elevate our presence at tradeshows and customer-facing events.
Requirements
- 3-5 years of experience in product marketing or a related role
- Bachelor's degree or equivalent experience
- Experience with B2B SaaS, hardware, connected devices, or telematics preferred
- A strong interest in AI, IoT, and edge computing—and the ability to communicate technical concepts clearly
- Excellent research skills and the ability to turn insights into actionable recommendations
- Strong cross-functional collaboration skills
Benefits
- Medical, dental and vision insurance
- Health Savings Account
- Flexible Spending Accounts
- Telehealth
- 401(k) and 401(k) match
- Life and AD&D insurance
- Short-Term and Long-Term Disability
- FTO or PTO
- Employee Well-Being program
- 11 paid holidays plus 1 inclusive holiday per year
- Volunteer Time Off
- Employee Referral program
- Education Reimbursement Program
- Employee Recognition and Appreciation program
- Additional perk and voluntary benefit programs
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Director of Product Marketing leading strategic initiatives for customer recapture and retention at a fintech company. Focused on developing marketing strategies for refinance, purchase, and home equity products.
Platform Product Marketing Manager managing go - to - market strategy for critical Identity portfolio. Collaborating with Product, Engineering, and Marketing teams to launch and position products worldwide.
Product Marketing Manager focusing on heat exchanger and industrial flow solutions in the food industry. Bridging market insights and customer needs with innovative product strategies.
Product Marketing Manager at MRI Software shaping product messaging and supporting Sales. Focused on pipeline growth through compelling storytelling and market positioning in a competitive landscape.
Product Marketing Leader shaping strategies for Practice software at MYOB. Collaborating with teams to drive product awareness and revenue growth.
Intern supporting sales and marketing and go - to - market activities at Westernacher Consulting. Location in Paris for a 4 - 6 month internship.
Product Marketing Manager at Booxi synthesizing market insights to drive product strategy. Collaborating with sales and product teams for effective go - to - market execution in retail tech.
Director of Product Marketing at Altus Group driving transformational growth through strategic marketing leadership and multi - year product strategies.
Product Marketing Manager at Intenseye building AI - powered platform for industrial environments. Leading go - to - market strategies and market positioning for new products in B2B SaaS.