Growth Analyst at Poki focusing on marketing measurement and data-driven strategies for a platform connecting players and developers.
Responsibilities
Marketing at Poki is scaling, and with millions of players and complex cross-channel campaigns, understanding what truly drives growth is our next frontier.
In this role, you become the compass for our marketing strategy.
You build sophisticated measurement frameworks that tell us where best to invest our next marketing euro.
You will work at the intersection of Data Science and Marketing.
You are the owner of attribution and marketing effectiveness, turning raw data into clear actionability on RoAS and incrementality.
By building reliable models, you give the marketing team the confidence to scale budgets, enter new markets, and optimize campaigns across the globe.
Requirements
Have 4+ years of experience in Marketing Analytics/Marketing Measurement
Possess a deep understanding of marketing measurement techniques (MMM, MTA, conversion lift studies, and causal inference)
Are technically strong: proficiency in SQL is a must; experience with Python/R for modelling is highly preferred
Can communicate complex data concepts to stakeholders (e.g., you can explain *why* the model matters to a marketeer)
Are an autonomous problem solver who enjoys the freedom to define your own roadmap
Have an entrepreneurial spirit; you don't just report on the numbers, you want to influence the business outcome
Benefits
The dynamics of a fast-growing scale-up: personal responsibility, freedom, and the opportunity to work with a diverse, international, and highly motivated team
A full-time contract and the chance to join our Employee Participation Plan
A hybrid work environment, flexible hours, and a work-from-home budget
A generous training and development budget – we believe play is how we learn
Office in central Amsterdam (Spui) with daily lunches, team activities, and more.
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