Manage marketing communication for Lyreco Hungary and develop B2B marketing for Nespresso Professional. Collaborate with internal and external partners to drive brand awareness and customer acquisition.
Responsibilities
Lead PR activities with selected B2B media, selection of media, coordination, executing yearly plan
Organize local B2B events and coordinate Lyreco’s presence at major fairs and conferences
Plan and deliver B2B marketing activations to drive brand awareness, customer acquisition, and retention in Hungary
Monitor market trends, competitors, and key B2B media, PR, and event platforms
Help and support to create and coordinate content for social media (LinkedIn, Facebook), webshop, and newsletters in collaboration with internal teams and agencies
Implement POS and promotional materials and support product campaigns
Track performance, evaluate results, and share insights with internal stakeholders, work closely with Sales, Digital, Product, MarCom teams, and external partners
Support B2B marketing activities for Nespresso Professional in Hungary, where Lyreco is the exclusive distributor
Lead the planning and execution of local B2B activations, including digital and social media campaigns, events, product promotions, and POS materials
Organize and deliver B2B events in the Hungarian market
Help and support to create and coordinate content for digital channels (website, blog, LinkedIn, direct mail) in close with the Content Marketing and Digital teams
Implement local POS materials (brochures, leaflets, event assets)
Execute product promotion campaigns
Requirements
5+ years of marketing experience preferably in B2B with strong expertise in brand communication, events, digital and social media, and content creation
Proven ability to independently own and deliver end-to-end marketing activities in a hands-on, one-person marketing role in Hungary
Creative yet structured thinker, able to turn ideas into execution without support resources
Excellent prioritization, project, and time-management skills, managing multiple initiatives in parallel
Strong stakeholder coordination skills, working closely with Sales, Digital, Product teams, agencies, and regional/international partners
Proactive, reliable, and comfortable taking ownership and decisions
Fluent English with strong presentation and communication skills for senior internal and external stakeholders
Willingness to travel monthly to the regional HQ in Pezinok, Slovakia (2 days/month), while otherwise working remotely from a home office and attending local meetings in the Budapest office as needed
Benefits
Motivating and competitive salary with annual bonus
Great team support and an open, collaborative company culture
Part of the high-performing CASH Marketing team with opportunities to work on cross-country projects and grow your skills
Diverse, creative, and innovative scope of work
Flexible working arrangements: home office, Budapest office, and regular monthly travel
Commitment to sustainability and social responsibility
Additional benefits: Employee Assistance Program, Szép Card, and discounted Lyreco products
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