Senior Brand Manager at Nestlé leading marketing activities for assigned product group in Bangkok. Focusing on brand equity, innovation, and consumer engagement in FMCG sector.
About the role
- Assistant Brand Manager at LUXASIA developing marketing strategies for luxury beauty brands. Collaborating across teams to enhance brand growth and profitability in the Asia Pacific region.
Responsibilities
- Assist the Brand/Business Manager in developing and executing sales strategies to drive revenue growth and increase market share.
- Conduct market research and analyze customer needs to help identify new sales opportunities.
- Track sales targets and ensure alignment with the overall brand objectives.
- Contributes to the formulation of business plans ensuring alignment with company’s growth objectives.
- Track and monitor brand sales performance across different channels.
- Ensures targets on product contribution is achieved.
- Preparation and monitoring of sales forecasts.
- Preparation and reporting of brand monthly and YTD sales updates and analysis.
- Collaborate with the retail operations team to help execute promotional activities and trade activations.
- Provide feedback on the effectiveness of marketing initiatives and trade activations, ensuring proper implementation.
- Works with Visual Merchandising team on launches and promotions, to ensure brand consistency and effective execution of marketing strategies in-store.
- Ensures proper and timely GWP ordering and allocation to stores.
- Collaboration with appropriate team for animation activities.
- Assist in managing brand budgets, ensuring cost efficiency and alignment with brand goals.
- Help monitor financial performance and identify opportunities for cost-saving measures and improved profitability.
- Collaborate and maintain strong relationships with principals, LUXASIA regional partners, vendors, and key stakeholders to ensure seamless alignment and execution of brand strategies.
- Presentation during business reviews.
- Performs regular sales updates and marketing plans.
- Help conduct market research to understand industry trends, customer behavior, and the competitive landscape.
- Provide insights to the Brand/Business Manager to support strategic decision-making and optimize brand strategies.
- Coordinate with other departments, such as sales, retail operations, supply chain, finance and other teams, to ensure smooth execution of brand strategies.
- Work closely with product development teams to align product launches and promotions with market demands.
- Assist in driving innovation within brand management, supporting the adaptation of sales techniques and retail practices to changing market conditions.
- Support the implementation of best practices and continuous improvement efforts.
- Ensure adherence to company policies, industry regulations, and health and safety standards within the brand’s scope of operations.
- Maintain consistency in brand standards and ensure proper execution across all platforms and retail locations.
Requirements
- Bachelor's degree in Business Administration, Marketing, or a related field.
- 4-5 years of experience in Brand Management, Sales, or Marketing, preferably within the retail or beauty industry.
- Excellent communication, leadership, and interpersonal skills.
- Strong capability to lead and manage a project.
- Strong analytical, problem-solving, and critical thinking abilities.
- Proficiency in MS Office applications (Excel, PowerPoint, etc.).
- Ability to thrive in a fast-paced, dynamic environment and collaborate effectively across departments.
Job title
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