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About the role
- Senior Marketing Consultant at LPL Financial driving digital marketing strategies for financial advisors. Collaborating to enhance advisor practices through web, social media, and engagement metrics.
Responsibilities
- Report to Marketing Manager of Marketing Solutions.
- Curate and implement digital marketing editorial calendars for each advisors’ blog, e-newsletter, email campaigns, digital ads, and social media platforms month over month to align with the advisor overarching goals.
- Generate an evaluation to consistently maintain each advisor’s website and blog to enhance as needed.
- Implement lead generation, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth for both LPL Financial and the advisors.
- Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic.
- Schedule and host monthly discussions with the advisors.
- Maintain the advisor’s brand (logo, design treatment, etc.).
- Maintain their stationery and brochure.
- Collaborate with the advisor to ensure cohesive messaging and communications while providing coaching with events and seminars.
- Collaborate with compliance to ensure content, brand, and messaging are approved.
- Work with LPL's current tools to integrate into their overarching plan.
- Provide feedback and program enhancements from the advisors.
Requirements
- 3-5 years hands-on marketing experience required
- Bachelor’s degree in marketing, communication, or related field.
- Solid understanding of ecommerce, PPC, SEO & SEM.
- Solid knowledge of CRM, inbound marketing tools, and web management.
- Understanding of offset and digital print
- Basic understanding of events and webinars
- Working knowledge of web design principles, best practices, and content management platforms.
- Ability to development and execute sales and marketing strategies.
- Excellent written and verbal communication skills.
- Excellent project management and organizational skills.
- Good understanding of digital marketing tools such as Google Analytics, Google Adwords, & AdvisorStream.
- Salesforce experience preferred but not required.
- Financial services experience a plus, not required.
Benefits
- 401K matching
- health benefits
- employee stock options
- paid time off
- volunteer time off
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