Manager, Digital Marketing Activator at iNova leading digital excellence and media strategies. Focusing on market activations, insights, and optimization within a hybrid work environment.
About the role
- Digital Marketing Consultant supporting LPL Financial advisors by executing digital marketing strategies. Involves collaboration, project management, and performance analysis in a fast-paced environment.
Responsibilities
- Support LPL advisors via phone and email
- Curate and implement digital marketing editorial calendars for each advisor's blog, e-newsletter, email campaigns, digital ads, and social media platforms month-over-month to align with the advisor overarching goals
- Generate an evaluation to consistently maintain each advisor’s website and blog to enhance as needed
- Implement lead generation, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth for both LPL Financial and the advisors
- Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic
- Learn and produce each advisor’s marketing plan based on advisor preferences
- Schedule and host regular weekly or bi-weekly discussions with the advisors
- Collaborate with the advisor’s office staff to ensure cohesive messaging and communications
- Collaborate with compliance to ensure the content, brand, and messaging are approved
- Conduct market research and share discoveries with each advisor
- Work as a liaison to digital vendors
- Work with LPL's current tools to integrate them into the overarching plan
- Provide feedback and program enhancements from the advisors
Requirements
- Bachelor’s degree in marketing, communication, a related field, or equivalent experience
- 3-5 years of experience in marketing and digital marketing required
- Excellent written and verbal communication skills.
- Solid understanding of e-commerce, PPC, SEO & SEM
- Solid knowledge of CRM, inbound marketing tools, and web management
- Working knowledge of web design principles, best practices, and content management platforms
- Ability to develop and execute sales and marketing strategies
- Excellent project management and organizational skills
Benefits
- 401K matching
- health benefits
- employee stock options
- paid time off
- volunteer time off
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