Content Marketing Manager developing and executing content strategies for GenAI startup. Achieving user growth and maintaining content quality across channels in a hybrid work environment.
About the role
- Content Marketing Manager driving spotlight interview content and marketing strategies at LogRocket. Collaborating with product leaders, managing interviews, and executing campaigns for enhanced engagement.
Responsibilities
- Source, recruit, and interview Product leaders for spotlight interviews
- Prepare for and conduct engaging and insightful spotlight interviews
- Manage pre- and post-interview relationships with guests to ensure a positive experience and ongoing engagement
- Collaborate with the marketing team to create compelling content based on spotlight interviews, including blog posts, articles, videos, and social media content
- Develop and execute marketing campaigns to promote spotlight interviews and related content
- Analyze and report on the performance of the Leadership Engagement Program, using data-driven insights to optimize strategies and achieve objectives
Requirements
- Strong verbal communication skills and executive presence, with experience interacting regularly with executives
- Proven experience in recruiting and managing relationships with external stakeholders, such as freelancers, podcast guests, etc.
- Exposure to the product and tech industry, with a solid understanding of industry trends and dynamics
- Proficiency in editing written content and crafting compelling narratives
- Familiarity with editorial structure and content creation best practices
- Excellent project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment
- Analytical mindset with the ability to interpret data and drive actionable insights
Benefits
- Extensive health, dental, vision benefits, 401k and commuter benefits
- Open vacation policy - we all work hard and take time for ourselves when we need it, no strings attached
- Three months of fully-paid parental leave to any employee welcoming a child into their home
- 401k and commuter benefits
- Generous stock options - we all get to own a piece of what we’re building
- Regular team outings and activities (from boat rides to paintball, we’ll try anything!)
- Flexible working hours and location
- Monthly employee gifts
- For those in the office, catered lunches throughout the week and a fully stocked kitchen with all your favorite snacks (healthy & non-healthy)
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