Hybrid Staff Content Designer

Posted 14 hours ago

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About the role

  • Staff Content Designer leading content design initiatives at BetterUp, evolving content strategies and voice standards for diverse platforms. Collaborating across teams to shape transformative user experiences.

Responsibilities

  • Define and evolve BetterUp’s content design systems, voice principles, and UX writing standards across the product portfolio
  • Lead end-to-end content design for high-complexity, high-visibility product initiatives—from discovery through launch—partnering closely with Product, Engineering, and Research
  • Anticipate platform-level content challenges before they become problems, bringing forward proposals that reimagine how language, tone, and structure serve users
  • Establish scalable content patterns and governance frameworks that can be adopted across multiple design squads
  • Champion accessible, inclusive language practices across all product surfaces and coach other designers and writers on best practices
  • Mentor and raise the bar for product designers and cross-functional partners, helping them build content craft and strategic thinking
  • Drive adoption of AI-assisted content design workflows, experimenting with new tools and documenting learnings that advance team practice
  • Serve as a thought leader internally and externally on content design, UX writing, and AI-augmented creative work
  • Collaborate with cross-functional brand, marketing, and customer support teams to bridge content gaps and ensure we’re all speaking like one brand
  • Partner with our Legal and Behavioral Science teams to ensure we’re speaking responsibly and ethically with our users

Requirements

  • 7+ years of experience in content design, UX writing, or a closely related field, with significant time spent in a product-led environment
  • A portfolio that demonstrates systems-level content thinking, voice and tone development, and measurable impact on product outcomes
  • Proven ability to operate autonomously—setting your own priorities, navigating ambiguity, and driving decisions across senior stakeholders
  • Deep experience collaborating with Product, Design, Engineering, and Research teams on complex, multi-surface initiatives
  • Strong command of accessibility and inclusive design principles as they apply to written language
  • Experience building or significantly contributing to content design systems, pattern libraries, or editorial standards
  • Experience designing content for AI-powered or conversational product experiences
  • Background in coaching, wellness, HR tech, or consumer behavior change products
  • Familiarity with design tools such as Figma, alongside content tools and AI writing assistants
  • Experience mentoring or managing other content designers or UX writers
  • External presence as a speaker, writer, or contributor to the content design community

Benefits

  • Access to BetterUp coaching; one for you and one for a friend or family member
  • A competitive compensation plan with opportunity for advancement
  • Medical, dental, and vision insurance
  • Flexible paid time off
  • All federal/statutory holidays observed
  • 4 BetterUp Inner Workdays
  • 5 Volunteer Days to give back
  • Learning and Development stipend
  • Company wide Summer & Winter breaks
  • Year-round charitable contribution of your choice on behalf of BetterUp
  • 401(k) self contribution

Job title

Staff Content Designer

Job type

Experience level

Lead

Salary

$198,000 - $248,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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