Content Analyst role at Flexera focusing on data analysis and validation in technology asset management. Involves extensive research and collaboration across global teams.
About the role
- Head of Content at SiGMA Play driving content strategy across digital channels. Leading content team to enhance user experience and engagement in online gaming.
Responsibilities
- Develop and own the overall content strategy in partnership with the SEO department, aligned with company goals, audience insights, and market opportunities.
- Establish editorial standards, content governance, tone of voice guidelines, and quality benchmarks across all brands and platforms.
- Identify trends, competitor opportunities, emerging technologies, and content innovations to maintain market leadership.
- Build scalable content frameworks that support growth across multiple markets and products.
- Oversee the planning, creation, editing, and publishing of high-quality content including landing pages, money pages, reviews, blogs, guides, website copy, and campaign assets.
- Manage and optimize the editorial calendar to ensure consistent delivery and prioritization.
- Define, monitor, and report on content KPIs including traffic, rankings, engagement, conversions, retention, and ROI.
- Build, mentor, and lead a high-performing content team.
Requirements
- Proven experience in a senior content leadership role (Head of Content, Content Director, Senior Content Manager, or similar).
- Strong understanding of SEO principles and search-led content strategy.
- Demonstrated success managing high-performing content teams.
- Excellent editorial judgment and content quality standards.
- Strong commercial mindset with experience driving measurable growth.
- Experience using analytics tools such as GA4, Search Console, Ahrefs, Semrush, or similar.
- Hands-on experience with CMS platforms, ideally WordPress.
- Strong stakeholder management, communication, and leadership skills.
- Experience scaling content operations across multiple brands or markets is highly desirable.
Benefits
- Free iGaming Academy access – Learn the ins and outs of the industry with access to courses.
- Travel perks – Visit our international offices and attend industry events worldwide.
- Performance rewards – High performers are recognized and fast-tracked with annual reviews and bi-yearly performance checks ins.
- Interest-free car loan after probation (T&Cs apply)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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