Marketing Manager at Precision Analytical developing brand narratives and leading campaign execution. Collaborating across teams and managing projects to meet marketing objectives.
About the role
- Director of Marketing Programs specializing in demand generation for B2B SaaS company. Building and optimizing multi-channel demand generation strategies and programs to drive pipeline growth.
Responsibilities
- Design and operate always-on programs focused on target and Ideal Customer Profile "ICP" accounts across new logo, pipeline acceleration, and customer expansion.
- Build coordinated, multi-touch campaigns that increase buying group coverage, engagement, and penetration within priority accounts.
- Develop repeatable, scalable frameworks that drive consistent pipeline from high-value target accounts.
- Own lifecycle strategy, including nurture, re-engagement, and pipeline acceleration programs.
- Build and optimize email and webinar programs as core engagement and conversion channels.
- Ensure programs are integrated with SDR & Sales follow-up and designed to drive meetings.
- Build and scale gifting programs to accelerate pipeline and influence deal progression.
- Partner with Sales to deploy gifting at key opportunity stages and high-value accounts.
- Optimize programs to improve engagement, pipeline velocity, and win rates.
- Own real-time demand conversion via Qualified, driving high-intent engagement to meetings.
- Align chat experiences with account context, engagement activity, and SDR & Sales coverage.
- Ensure immediate routing, automation and fast SDR & Sales follow-up to maximize conversion.
- Leverage AI and automation to orchestrate programs and personalize engagement at scale.
- Build workflows aligned to intent signals, lifecycle stages, and SDR actions.
- Improve speed to launch, iteration cycles, and operational efficiency.
- Manage and develop team members, fostering a culture of speed, ownership, and accountability.
- Standardize playbooks, workflows, and integration models for scale.
- Drive operational rigor across planning, execution, and reporting.
Requirements
- 8+ years in demand generation, ABM, or growth marketing within B2B SaaS.
- Proven track record of building programs that generate pipeline and drive measurable impact.
- Deep experience with ABM, lifecycle marketing, email, webinars, and Qualified (or similar platforms).
- Strong understanding of inbound and outbound workflows, sales cycles, and pipeline mechanics.
- Experience in cybersecurity and enterprise B2B buying cycles, including multi-stakeholder buying centers and persona-based engagement.
- Analytical mindset with expertise in funnel metrics, conversion, and attribution.
- Demonstrated ability to operate with speed, efficiency, and cross-functional influence.
Benefits
- well-being and learning stipends
- flexible work options
- dedicated time off
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