Tour Marketing Director developing innovative marketing strategies for LATAM concerts at Live Nation Entertainment. Driving client relationships and overseeing marketing campaigns across various platforms.
Responsibilities
Develop and execute marketing plans in conjunction with artist & project teams
Manage onsale timelines in partnership with ticketing lead
Cultivate & maintain relationships with external partners to provide excellent client services
Analyze past purchaser data & use research tools to drive decisions & shape ongoing marketing strategy
Manage marketing budgets to achieve business objectives
Collaborate with multiple teams to successfully execute strategic integrated marketing campaigns
Execute national promotions and oversee local promotions, both in support of individual shows and tours
Partner with PR team to develop & execute media events and PR opportunities to support tours
Oversee the planning of digital media campaigns across multiple platforms
Oversee social media campaigns and promotions to drive ticket sales, awareness and fan engagement
Oversee the production of marketing assets including: audio & video spots, key art, social content, etc.
Effectively utilize internal marketing tools & resources, following best practices
Requirements
Minimum 5-7 years marketing experience in live entertainment or industry related field – international experience a plus
Must be fully bilingual in English and Spanish
Proven track record of outstanding client relationships
Deep understanding of the live entertainment business
Ability to clearly communicate strategic initiatives and navigate complex situations under pressure
Exceptional written and verbal communication skills to professionally present pitches, marketing concepts and strategies to artist teams
Work well in a team environment
Ability to prioritize and meet deadlines while managing multiple projects
Ability to adapt, communicate and manage in a fast-paced environment
Strong time management skills, excellent organization skills and attention to detail
Creativity skills and problem-solving aptitude
Proactive work ethic
Ability to recognize and define problems, collect information, establish facts and implement innovative solutions, tapping in key stakeholders.
Strong Microsoft Office Suite, G-Suite skills, Box
Experience with digital asset management systems and workflows
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