Product Marketing Manager at Litera shaping legal CRM solutions. Driving product marketing strategies and managing content for impactful launches amid a hybrid work model.
Responsibilities
Define the product GTM strategy and the right mix of marketing tactics and programs
Own product-related marketing content from conceptualization to measurement
Lead the planning and execution of product launches
Be the Revenue and Sales Enablement team’s “go-to” person for product-specific questions
Stay current on market-specific trends and strategies
Work across teams to drive demand and co-develop up-sell and cross-sell campaigns
Assist in the creation of customer case studies
Requirements
5+ years of marketing with focus on the product marketing function
3+ years B2B marketing experience
Familiar with the buyer’s journey and how to deliver the right message at the right time
Legal industry a plus, not required
Skilled in value-based storytelling; Skilled in defining product messaging and driving value-based messaging throughout various stages of the funnel
Excellent communicator; Excellent writing verbal communication skills
Self-starter; Take a proactive approach to problem-solving
Problem solver; Able to embrace a challenge, be comfortable under pressure
Respectful; Know when to push on what you believe in and when to pull back
Team-player; A collaborator that supports the PMM team and teams across the organization
Flexible and dependable; Exceptional time management and ability to adapt nimbly to evolving priorities
Strategic and empathetic; Be able to put yourself in the shoes of a customer or sales
Business-minded; Able to solve a problem analytically or with intuition and creativity
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