Supervising Attorney leading civil legal services for farmworkers and animal production workers. Engaging in litigation, supervising staff, and overseeing program operations in Michigan.
About the role
- Product Marketing Manager at Litera shaping legal CRM solutions. Driving product marketing strategies and managing content for impactful launches amid a hybrid work model.
Responsibilities
- Define the product GTM strategy and the right mix of marketing tactics and programs
- Own product-related marketing content from conceptualization to measurement
- Lead the planning and execution of product launches
- Be the Revenue and Sales Enablement team’s “go-to” person for product-specific questions
- Stay current on market-specific trends and strategies
- Work across teams to drive demand and co-develop up-sell and cross-sell campaigns
- Assist in the creation of customer case studies
Requirements
- 5+ years of marketing with focus on the product marketing function
- 3+ years B2B marketing experience
- Familiar with the buyer’s journey and how to deliver the right message at the right time
- Legal industry a plus, not required
- Skilled in value-based storytelling; Skilled in defining product messaging and driving value-based messaging throughout various stages of the funnel
- Excellent communicator; Excellent writing verbal communication skills
- Self-starter; Take a proactive approach to problem-solving
- Problem solver; Able to embrace a challenge, be comfortable under pressure
- Respectful; Know when to push on what you believe in and when to pull back
- Team-player; A collaborator that supports the PMM team and teams across the organization
- Flexible and dependable; Exceptional time management and ability to adapt nimbly to evolving priorities
- Strategic and empathetic; Be able to put yourself in the shoes of a customer or sales
- Business-minded; Able to solve a problem analytically or with intuition and creativity
Benefits
- Health insurance
- Retirement savings plans
- Generous paid time off
- Supportive work-life balance
- Career growth and development opportunities
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