Product Marketing Manager leading go - to - market strategies and storytelling for AI - powered research platform. Collaborating closely with cross - functional teams to enhance market adoption and customer insights.
About the role
- Product Marketing Manager at Litera driving innovation in legal technology. Focus on strategy, messaging, and market execution within a collaborative environment.
Responsibilities
- Define the product GTM strategy and the right mix of marketing tactics and programs to support your product area.
- Work closely with Segment, Growth and Product teams to execute your product marketing plan.
- Own product-related marketing content from conceptualization, market and SME validation.
- Lead the planning and execution of product launches to maximize market penetration and sales impact.
- Be the Revenue and Sales Enablement team’s “go-to” person for product-specific questions.
- Stay current on market-specific trends and strategies seen from competitors and customers.
- Work across the Marketing, Product Management and Sales Enablement and Growth teams to drive demand.
Requirements
- 5+ years of marketing with focus on the product marketing function
- 3+ years B2B marketing experience
- Familiar with the buyer’s journey and how to deliver the right message at the right time
- Legal industry a plus, not required
- Skilled in value-based storytelling; Skilled in defining product messaging and driving value-based messaging throughout various stages of the funnel
- Excellent communicator; Excellent writing verbal communication skills
- Self-starter; Take a proactive approach to problem-solving
- Problem solver; Able to embrace a challenge and find ways to remove barriers
- Team-player; A collaborator that supports the PMM team
Benefits
- Health insurance
- Retirement savings plans
- Generous paid time off
- Supportive work-life balance
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