About the role

  • Director of Sales overseeing national growth in foodservice markets for Lifeway Foods. Leading partnerships and strategies for commercial and non-commercial segments.

Responsibilities

  • Build and execute a comprehensive FAFH growth strategy with the VP of Sales
  • Lead national sales efforts across commercial and non-commercial foodservice segments
  • Establish national account priorities and manage key customer relationships
  • Elevate partnerships with Sysco, US Foods, PFG, Vistar, contract feeders, and GPOs
  • Lead contract negotiations, pricing strategies, and bid processes
  • Drive Lifeway-branded menu placements
  • Lead and develop a broker network sales team
  • Partner cross-functionally with Operations to ensure service levels, forecasting accuracy, and execution excellence
  • Conduct behavior in compliance with Lifeway Employee Policy
  • Perform additional duties as assigned

Requirements

  • 10+ years of progressive experience in Food Away From Home or foodservice sales
  • Proven success managing national & regional foodservice accounts
  • Deep understanding of commercial and non-commercial distribution models
  • Experience working with broadline distributors, contract feeders, and alternative channels
  • Strong negotiation, presentation, and relationship-building skills
  • Strategic thinker with a hands-on execution mindset
  • Background in branded CPG, dairy, beverage, or functional foods preferred
  • Experience in refrigerated, probiotic, or functional food categories preferred
  • Experience scaling brands in foodservice preferred
  • Broker management experience preferred
  • Exposure to C-store and vending channels preferred

Benefits

  • Competitive benefits package
  • Entrepreneurial culture

Job title

Director of Sales – Food Away From Home

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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