Hybrid Digital Marketing Specialist

at Liebherr Group

• Job title: Digital Marketing Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: CA$63,000 - CA$73,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Burlington, Canada

About the role

• Digital Marketing Specialist managing digital marketing objectives and campaigns for Liebherr Canada. Spearheading strategy, administration of websites, and optimization for digital transformation.

Responsibilities

• Responsible for spearheading strategy, defining goals and meeting marketing objectives across digital channels to support digital transformation and business growth for Liebherr Canada and each of its product segments.
• Responsible for the administration, reporting, optimization, and evaluation of websites, online marketing campaigns, social media platforms and display advertising.
• Responsible for content management, web design, implementation and administration of websites and databases.
• Project lead and responsible for the managing of Liebherr Canada's, SharePoint pages.
• Designing, developing, and maintaining site content and capabilities of the existing portals in collaboration with the IT department.
• Execute and optimize email marketing campaigns, from managing and segmenting email lists to integrating necessary landing pages.
• Plans and implements Search Engine Optimization (SEO) measures (content and technical).
• This includes keyword search, use of analytics data, optimization and effectiveness analysis of existing websites (usability, findability, visibility and testing), and development of on-site and off-site strategies for optimal index ability/crawlability.
• Liaise with divisions to create Marketing Campaigns for MyLiebherr
• Analyzes and monitors market trends and competition

Requirements

• Excellent communication skills, both verbal and written
• Ability to communicate with teams inside and outside Liebherr
• Demonstrate strong analytical and problem-solving resolution skills
• Ability to effectively present information and respond to questions from executives, managers, suppliers, customers, and the general public.
• Very good analytical knowledge, combined with a good understanding of numbers and their interpretation.
• Proficiency with database management, intranet and extranet applications.
• Proficiency with Content Management Systems (First Spirit or similar).

Benefits

• Competitive wages ( The salary range for this position is between $63,000 to $73,000, depending on candidate assessment through the recruitment process)
• Extensive benefits with employer paid premiums starting day 1
• Hybrid or remote work opportunities for select roles*
• Paid vacation starting at 3 weeks PLUS 6 dedicated family, health and wellness days
• 6% employer RRSP matching
• $3000 annual allowance for continuing education
• International training & development work opportunities for select roles*
• And much more!