Senior Manager of Direct Marketing at UJA Federation, leading multi - channel fundraising strategies. Responsible for donor acquisition, retention, and managing a team to achieve revenue growth.
About the role
- Marketing Manager leading planning and execution of integrated marketing campaigns at Lafayette Federal Credit Union. Fostering member engagement and retention through data-driven marketing strategies.
Responsibilities
- Lead the planning, coordination, and execution of integrated marketing campaigns across multiple channels.
- Shape data-driven marketing strategies that drive growth, strengthen member engagement and retention.
- Oversee campaign development from start to finish, ensuring initiatives are delivered on time and within budget.
- Use data analytics and member segmentation to design targeted campaigns that advance the credit union’s strategic priorities.
- Measure campaign performance and evaluate ROI to make data-informed adjustments for future results.
- Manage relationships with outside vendors and agencies, ensuring deadlines and deliverables are met.
Requirements
- Bachelor’s degree in marketing, Communications, Business, or a related field.
- 5+ years of experience creating and managing marketing campaigns.
- Strong organizational, communication, and project management skills.
- Strong understanding of marketing channels and brand management, including email marketing, social media, digital advertising, and content marketing.
- Ability to handle multiple tasks and projects efficiently with close attention to detail, and in a timely manner.
- Experience with WordPress, Canva, HubSpot, and Google Analytics is a plus.
Benefits
- Employer paid (99.9%) health insurance premium for single and family coverage (HMO Plan)
- Fully funded deductible (HMO Plan)
- 401k employer matching contribution
- Income protection with life insurance, short and long-term disability
- Paid time off, holiday leave & birthday leave
- Educational assistance
- Commuter benefits program and more !
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