Marketing Automation Project Specialist designing and delivering automation projects for customer engagement at an international company based in Poland.
About the role
- Marketing Specialist responsible for events planning and social media community building in Madrid. Driving brand initiatives at a fast-growing legal AI startup with a strong focus on innovation.
Responsibilities
- Own events end-to-end, from initial brief and planning to execution and post-event debrief.
- Plan and coordinate external activations including trade fairs, conferences, webinars, and partner events.
- Build and grow Lexroom’s social media community through consistent, engaging content and a qualified database.
- Collaborate with HQ on marketing campaigns, adapting messaging, claims, and landing pages by campaign and geography.
- Analyze campaign and event performance across channels, regions, and creatives, identifying what works and what doesn’t.
- Define clear objectives, timelines, and KPIs in collaboration with leadership, marketing, and partnerships.
- Coordinate with communications teams on event promotion, newsletters, and social content before and after activations.
- Track results and collect feedback to continuously improve events and campaigns.
Requirements
- 1-3 years of experience in marketing, ideally in a Saas or Fast Growing Startup
- Strong creative and organizational skills, with meticulous attention to detail.
- A proactive, can-do attitude and ability to handle multiple projects simultaneously.
- Passion for innovation, technology, and dynamic environments.
- Excellent written and spoken Spanish and English.
- Familiarity with event and webinar management tools (e.g., Brella, Luma) or visual content creation is a plus.
Benefits
- Hybrid Work: Be part of the launch of the country, building the brand from scratch.
- Team Culture: Work with energetic, motivated colleagues who value ownership and precision.
- Career Development: Build skills that open doors to future roles in events, marketing, or operations.
- Team Retreats & Off-sites: Dedicated time to connect, learn, and celebrate success together.
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