Hybrid Intellectual Property Field Marketing Specialist

Posted 3 days ago

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About the role

  • Intellectual Property Field Marketing Specialist at LexisNexis executingintegrated campaigns across the United States and EMEA regions. Collaborating across marketing, sales, and marketing operations teams to drive demand generation.

Responsibilities

  • Support the execution of integrated marketing campaigns for the U.S. and EMEA regions, including email marketing, thought leadership promotion, webinars, and lead nurture workflows.
  • Collaborate with regional Sales teams and Event Lead to support third-party sponsored events and tradeshows.
  • Partner with the key stakeholders to support in-person, LexisNexis-hosted events (e.g., roadshows, customer roundtables, and executive dinners).
  • Coordinate the planning, promotion, and execution of regional webinars in partnership with Sales and Product Marketing.
  • Maintain the U.S. and EMEA campaign and events calendar.
  • Collaborate with the Digital team on execution of paid media campaigns (paid search, paid social), campaign tagging, and performance reporting.
  • Coordinate with Sales teams and Product Marketing team to support campaign follow-up, ensure delivery of event leads, and contribute to outreach planning and messaging as needed.
  • Collaborate with Marketing Analytics and Operations to monitor campaign and event performance

Requirements

  • Bachelor’s degree or equivalent experience
  • Experience in the legal or Intellectual Property industry
  • 5+ years of experience in B2B marketing, preferably in a legal, software, data, or tech environment
  • Strong project coordination and communication skills with the ability to manage competing priorities
  • Experience working in a matrixed, global marketing organization
  • Familiarity with Salesforce, marketing automation platforms (e.g., HubSpot, Pardot), and digital ad platforms
  • A collaborative, roll-up-your-sleeves attitude with strong attention to detail and ownership mentality
  • Strong written and verbal communication skills in English
  • A data-driven mindset with eagerness to track performance and optimize campaigns
  • A willingness to work across time zones and occasionally travel as required for the role. Travels up to 10%

Benefits

  • wellbeing initiatives
  • shared parental leave
  • study assistance

Job title

Intellectual Property Field Marketing Specialist

Job type

Experience level

Mid levelSenior

Salary

$71,600 - $119,400 per year

Degree requirement

Bachelor's Degree

Location requirements

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