Lead generation for enterprise B2B marketing at Doctor Care Anywhere. Focusing on growing enterprise pipeline and refining lead generation strategies.
About the role
- Intellectual Property Field Marketing Specialist at LexisNexis executingintegrated campaigns across the United States and EMEA regions. Collaborating across marketing, sales, and marketing operations teams to drive demand generation.
Responsibilities
- Support the execution of integrated marketing campaigns for the U.S. and EMEA regions, including email marketing, thought leadership promotion, webinars, and lead nurture workflows.
- Collaborate with regional Sales teams and Event Lead to support third-party sponsored events and tradeshows.
- Partner with the key stakeholders to support in-person, LexisNexis-hosted events (e.g., roadshows, customer roundtables, and executive dinners).
- Coordinate the planning, promotion, and execution of regional webinars in partnership with Sales and Product Marketing.
- Maintain the U.S. and EMEA campaign and events calendar.
- Collaborate with the Digital team on execution of paid media campaigns (paid search, paid social), campaign tagging, and performance reporting.
- Coordinate with Sales teams and Product Marketing team to support campaign follow-up, ensure delivery of event leads, and contribute to outreach planning and messaging as needed.
- Collaborate with Marketing Analytics and Operations to monitor campaign and event performance
Requirements
- Bachelor’s degree or equivalent experience
- Experience in the legal or Intellectual Property industry
- 5+ years of experience in B2B marketing, preferably in a legal, software, data, or tech environment
- Strong project coordination and communication skills with the ability to manage competing priorities
- Experience working in a matrixed, global marketing organization
- Familiarity with Salesforce, marketing automation platforms (e.g., HubSpot, Pardot), and digital ad platforms
- A collaborative, roll-up-your-sleeves attitude with strong attention to detail and ownership mentality
- Strong written and verbal communication skills in English
- A data-driven mindset with eagerness to track performance and optimize campaigns
- A willingness to work across time zones and occasionally travel as required for the role. Travels up to 10%
Benefits
- wellbeing initiatives
- shared parental leave
- study assistance
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Senior Manager leading marketing strategy for retail technology and incubation initiatives at HP. Building a marketing function to drive growth and innovation across all touchpoints.
Marketing Project Specialist coordinating marketing initiatives for Cruise Planners. Collaborating across departments to execute marketing programs and managing various deliverables.
Pricing & Marketing Specialist responsible for integrating pricing strategies and marketing initiatives in automotive aftermarket. Collaborating across teams to ensure competitiveness and profitability.
Bilingual Marketing Assistant at 33 USA Inc. supporting PR, social media, and advertising efforts. Facilitating bilingual communication and collaboration between Los Angeles and Tokyo.
Sr Specialist in Regional Marketing at Mitsubishi Electric Trane HVAC, focusing on increasing sales of METUS customers. Responsible for marketing strategy development and execution with Regional Marketing Management.
In person marketing with prospective and current owners at Wyndham Destinations. Greet and incentivize guests to attend a sales presentation and make reservations.
Junior Marketing - und Kommunikationsassistenz bei KLARO, tätig in der Umwelttechnik. Verantwortlich für Marketingprojekte, Social Media Content und SEO - Optimierung.
Marketing Lead responsible for developing performance - driven campaigns and managing marketing activities at Dentheon. Collaborating closely with teams to optimize content and presence in the dental health sector.
Senior Marketing Associate driving marketing initiatives for smartphone portfolio. Focus on brand visibility, demand generation, and customer engagement.