Field Marketing Manager driving regional marketing strategy and campaigns for North West Europe at F5. Collaborating closely with sales leadership and managing the marketing budget for effective field engagement.
About the role
- Senior Director of Lifecycle Marketing at LendingClub, leading the lifecycle marketing strategy and driving engagement and retention across lending and banking products. Overseeing a high-impact team and managing marketing channels.
Responsibilities
- Architect and lead the end-to-end lifecycle marketing strategy across acquisition, onboarding, engagement, retention, and cross-sell
- Drive measurable impact on conversion rates, customer retention, and LTV
- Manage and mentor a growing team of lifecycle marketers and operators
- Oversee the development and launch of automated and manual campaigns across email, push, SMS, in-app channels
- Build sophisticated targeting strategies using behavioral, demographic, and transactional data
- Own a robust testing agenda across creative, messaging, and audience strategies
- Serve as a key stakeholder in product launches
- Define and track KPIs across lifecycle programs
- Lead the strategic use of Salesforce Marketing Cloud (SFMC) and other lifecycle tools
Requirements
- 10+ years in marketing roles
- deep experience in lifecycle, CRM, or retention marketing
- Proven success in scaling lifecycle programs that drive measurable business outcomes
- Skilled in translating data into strategy
- Fluent Hands-on experience with SFMC or similar platforms
- Familiarity with AI-driven personalization and marketing automation
- Strong communicator and cross-functional partner
- Passionate about experimentation and optimization
- Experienced in A/B testing, multivariate testing, and scaling winning strategies
Benefits
- medical, dental and vision plans for employees and their families
- 401(k) match
- health and wellness programs
- flexible time off policies for salaried employees
- up to 16 weeks paid parental leave
- relocation, based on actual job level
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