Senior Marketing Communications Specialist at CEVA Logistics managing marketing communications across North America. Planning events, digital outreach, and social media strategies for brand presence and growth.
About the role
- Senior Director of Lifecycle Marketing at LendingClub, leading the lifecycle marketing strategy and driving engagement and retention across lending and banking products. Overseeing a high-impact team and managing marketing channels.
Responsibilities
- Architect and lead the end-to-end lifecycle marketing strategy across acquisition, onboarding, engagement, retention, and cross-sell
- Drive measurable impact on conversion rates, customer retention, and LTV
- Manage and mentor a growing team of lifecycle marketers and operators
- Oversee the development and launch of automated and manual campaigns across email, push, SMS, in-app channels
- Build sophisticated targeting strategies using behavioral, demographic, and transactional data
- Own a robust testing agenda across creative, messaging, and audience strategies
- Serve as a key stakeholder in product launches
- Define and track KPIs across lifecycle programs
- Lead the strategic use of Salesforce Marketing Cloud (SFMC) and other lifecycle tools
Requirements
- 10+ years in marketing roles
- deep experience in lifecycle, CRM, or retention marketing
- Proven success in scaling lifecycle programs that drive measurable business outcomes
- Skilled in translating data into strategy
- Fluent Hands-on experience with SFMC or similar platforms
- Familiarity with AI-driven personalization and marketing automation
- Strong communicator and cross-functional partner
- Passionate about experimentation and optimization
- Experienced in A/B testing, multivariate testing, and scaling winning strategies
Benefits
- medical, dental and vision plans for employees and their families
- 401(k) match
- health and wellness programs
- flexible time off policies for salaried employees
- up to 16 weeks paid parental leave
- relocation, based on actual job level
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