Social - first marketer managing Howden's social media channels and local branch engagement. Shape content strategy and execute national marketing campaigns in a collaborative environment.
About the role
- CMO and Marketing Manager developing and optimizing marketing channels for Eventplanning24's innovative event service platform. Manage campaigns and partnerships to drive engagement and conversion.
Responsibilities
- Build, manage & optimize marketing channels
- Plan, execute and optimize performance advertising (ads) campaigns on Google/Meta/Pinterest/TikTok
- Manage budget by performance and re-engage drop-offs
- Provide a clear 14-day report (Clicks → Inquiries → Bookings → Cost/Booking)
- Manage external partners/freelancers as needed
- Maintain social & influencer editorial calendar; publish and distribute content
- Select creators/influencers and manage collaborations
- Use discount/partner codes and measure impact
- Nurture the community (comments/DMs → inquiries)
- Arrange content production (automate and/or use freelancers)
- SEO & GEO (AI discoverability)
- Plan & manage SEO strategy (site structure, content, fundamentals)
- Build backlinks & partnerships
- Use AI for content creation and automation
- Regular monitoring with brief result updates
- Build and maintain cooperation & affiliate partnerships (e.g., venues/planners/service providers)
- Manage the affiliate program (codes, billing, performance)
- Plan and evaluate joint promotions/bundles
- Plan event & trade show goals, budgets and presence; coordinate team & materials
- Represent the company at events and capture leads
- Rapid follow-up and concise evaluation of results
- Build & maintain a CRM
- Email campaigns for customer acquisition
- Communication with (potential) customers
Requirements
- Practical experience in performance marketing
- Practical experience with social media & influencers
- Practical experience with ChatGPT or similar tools
- Creative problem-solving approaches
- Strong organizational skills and an independent working style
- Strong communication skills, team player and curiosity
- Ability to quickly familiarize yourself with new subject areas
- Good German and English skills, spoken and written
Benefits
- Flexible working hours & locations – Cologne, Düsseldorf or remote; results-oriented
- Company laptop – high-performance, with all necessary tools, ready for mobile use
- Employee participation in the company – e.g., ESOP/VSOP
- Paid training – e.g., AI trainings and certifications
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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