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About the role
- Lifecycle Marketing Manager at Laundryheap transforming customer retention strategy through lifecycle messaging programmes. Driving repeat orders and managing a Customer Lifecycle Manager for execution across channels.
Responsibilities
- Lead Laundryheap's lifecycle messaging programme, turning first-time customers into regulars and regulars into subscribers
- Build the retention programme strategy, architecture, channel mix, and testing rhythm
- Manage a Customer Lifecycle Manager overseeing execution across email, push, SMS, and WhatsApp
- Monitor and optimize repeat order rates across every cohort stage
- Develop post-order habit sequences, win-back flows, subscription upsell tracks, and lifecycle triggers
Requirements
- 5+ years in B2C lifecycle, retention or CRM marketing - ideally in a consumer app or marketplace
- Hands-on experience building automated sequences in a behavioural CRM (Customer.io, Braze, Klaviyo or similar)
- Proven experience running CRM experiments - A/B tests on sequences, timing, copy, and segmentation - and translating results into programme decisions
- Experience running lifecycle programmes across more than one channel - email and push plus at least one of SMS or WhatsApp
- Comfortable writing your own briefs and copy
- Can read cohort data in a spreadsheet or BI tool and turn it into a testing hypothesis
- Understands suppression logic, exit conditions, and sequence architecture - not just campaign sends
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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