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About the role
- Senior Manager driving growth and enhancing brand perception in local markets through strategic product introductions and sales activation programs at Labcorp.
Responsibilities
- Collaborate with divisional sales leadership and marketing teams to develop and execute growth strategies aligned with business objectives.
- Implement structured product introduction approaches and expanded product roadmaps to enable effective sales campaigns and profitable growth.
- Support communication strategies that align with Labcorp’s vision and priorities for the Diagnostics commercial audience.
- Design and lead scalable, integrated marketing programs to drive lead generation, market share growth, and increased penetration based on market research and consumer insights.
- Partner with internal teams and external vendors to ensure timely, on-budget delivery of campaigns and programs.
- Analyze market data and campaign performance metrics to inform decisions and continuously improve marketing strategies.
Requirements
- Bachelor’s degree in Marketing, Communications or Business-related
- 8+ years of marketing or sales enablement experience, preferably in healthcare, diagnostics, or complex B2B environments
- 1–2 years of experience navigating healthcare industry dynamics
- Proven ability to develop and execute strategic marketing plans and sales activation programs that deliver measurable growth
- Demonstrated success implementing programs that enhance field performance and operational efficiency
- Strong collaboration and stakeholder management skills; ability to influence and work effectively across cross-functional teams and all organizational levels
- High proficiency with project and content management platforms (e.g., Workfront, Adobe, Poppulo or equivalents)
- Familiarity with marketing automation tools and CRM systems (ie. Salesforce)
- Strong organizational and project management capabilities; able to manage multiple complex initiatives within time and budget constraints
- Excellent written and verbal communication skills, including advanced copywriting and editing proficiency
- Ability to thrive in a fast-paced, dynamic environment, adapt quickly to changing priorities, and maintain a solutions-oriented mindset.
Benefits
- Medical
- Dental
- Vision
- Life
- STD/LTD
- 401(k)
- Paid Time Off (PTO) or Flexible Time Off (FTO)
- Tuition Reimbursement
- Employee Stock Purchase Plan
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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