Senior Manager driving growth and enhancing brand perception in local markets through strategic product introductions and sales activation programs at Labcorp.
Responsibilities
Collaborate with divisional sales leadership and marketing teams to develop and execute growth strategies aligned with business objectives.
Implement structured product introduction approaches and expanded product roadmaps to enable effective sales campaigns and profitable growth.
Support communication strategies that align with Labcorp’s vision and priorities for the Diagnostics commercial audience.
Design and lead scalable, integrated marketing programs to drive lead generation, market share growth, and increased penetration based on market research and consumer insights.
Partner with internal teams and external vendors to ensure timely, on-budget delivery of campaigns and programs.
Analyze market data and campaign performance metrics to inform decisions and continuously improve marketing strategies.
Requirements
Bachelor’s degree in Marketing, Communications or Business-related
8+ years of marketing or sales enablement experience, preferably in healthcare, diagnostics, or complex B2B environments
1–2 years of experience navigating healthcare industry dynamics
Proven ability to develop and execute strategic marketing plans and sales activation programs that deliver measurable growth
Demonstrated success implementing programs that enhance field performance and operational efficiency
Strong collaboration and stakeholder management skills; ability to influence and work effectively across cross-functional teams and all organizational levels
High proficiency with project and content management platforms (e.g., Workfront, Adobe, Poppulo or equivalents)
Familiarity with marketing automation tools and CRM systems (ie. Salesforce)
Strong organizational and project management capabilities; able to manage multiple complex initiatives within time and budget constraints
Excellent written and verbal communication skills, including advanced copywriting and editing proficiency
Ability to thrive in a fast-paced, dynamic environment, adapt quickly to changing priorities, and maintain a solutions-oriented mindset.
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