Marketing Manager at Phoenix Group shaping B2B marketing plans for adviser and workplace audiences. Collaborating across teams and ensuring marketing communication maximizes impact.
About the role
- Marketing Expert responsible for planning and implementing marketing strategies for KWS Austria. Leading campaigns, analyzing data, and adapting Salesforce for effective marketing operations.
Responsibilities
- Develop and implement a forward-looking marketing strategy for the Austrian market
- Design and execute targeted campaigns to increase brand awareness
- Analyze market, customer, and competitor data and derive appropriate actions
- Develop and optimize customer segments, customer journeys, and CRM activities
- Independently further develop and adapt Salesforce for the Austrian market
- Ensure optimal integration of Salesforce into marketing and sales processes
- Coordinate closely with all business units on planning, budgeting, and KPI management
- Take responsibility for budget and marketing controlling
- Coordinate events such as trade shows and specialist conferences
- Foster a cross-cultural and innovative team culture
Requirements
- Degree or equivalent qualification in marketing and/or agribusiness
- Experience in strategic and operational marketing (online & offline), ideally in the agricultural sector
- Strong understanding of the link between marketing and business strategy
- High IT affinity and responsibility for the further development of Salesforce and CRM systems
- Independent, goal-oriented working style with strong initiative and decision-making skills
- Very good communication skills in German and English and experience in international collaboration
- Willingness to travel (approx. 5–10%, internationally) and a valid class B driver’s license
Benefits
- Flexible working hours with the option for remote work
- Opportunity to contribute innovative ideas
- Family-owned company values: team spirit, closeness and trust, independence and vision
- Support for individual professional and personal development
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