Trade Marketing Associate Manager executing and supporting trade marketing initiatives for US Hispanic & Caribbean markets. Managing strategy and performance across multiple channels.
About the role
- Marketing Expert developing and implementing a marketing strategy for Austria's agricultural sector. Engaging in customer segmentation and digital campaigns to enhance brand recognition.
Responsibilities
- Develop and implement a forward-looking marketing strategy for the Austrian market
- Design and execute targeted campaigns to increase brand awareness
- Analyze market, customer and competitor data and derive relevant actions
- Develop and optimize customer segments, customer journeys and CRM activities
- Independently further develop and adapt Salesforce for the Austrian market
- Ensure optimal integration of Salesforce into marketing and sales processes
- Closely coordinate with all business units regarding planning, budget and KPI management
- Responsible for budget and marketing controlling
- Coordinate events such as trade shows and specialist conferences
- Promote a cross-cultural and innovative team culture
Requirements
- University degree or comparable qualification in marketing and/or agribusiness
- Experience in strategic and operational marketing (online & offline), ideally in the agricultural sector
- Strong understanding of the link between marketing and business strategy
- High IT affinity and responsibility for the development of Salesforce and CRM systems
- Independent, goal-oriented working style with strong initiative and decision-making skills
- Excellent communication skills in German and English and experience in international collaboration
- Willingness to travel (approx. 5–10%, international) and driving license (Class B)
Benefits
- Flexible working hours with the possibility to work remotely
- Opportunity to contribute innovative ideas
- Open and friendly working atmosphere
- Individual professional and personal development
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