Senior Marketing Associate developing and executing marketing initiatives for Baker Tilly's strategic growth objectives. Collaborating across teams to maximize marketing effectiveness and brand compliance.
Responsibilities
Develop, coordinate, and execute marketing tactics and initiatives in support of strategic marketing plans and growth objectives
Coordinate activities to support strategic marketing plans including thought leadership, sponsorships, special events, seminars, trade shows, webinars, and digital advertising
Plan, execute and analyze strategic marketing campaigns
Develop marketing collateral including writing, editing and proofreading
Maximize exposure through appropriate strategic marketing channels
Develop formal presentations to clients and prospects
Conduct online and database research of specific companies and create reports
Work with partners to secure and write client testimonials and case studies
Help generate thought leadership and story ideas, monitor competitive news, and develop communication strategies
Requirements
Bachelor’s degree in marketing, communications, English, journalism or related field required
Minimum of 3 years marketing project planning and execution experience required, professional services environment preferred
Excellent Microsoft Office Suite skills
Experience with InDesign and Salesforce.com helpful
Experience with marketing automation and project management tools preferred
High-level verbal and written communication skills
High attention to detail
Hands-on experience with Adobe InDesign, Salesforce.com, business-related social media, and Adobe Photoshop and Microsoft PowerPoint, Word, and Excel
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