Media Planning Manager at Kenvue leading cross-functional TTL campaigns across Europe. Optimize media plans for brand growth and strong ROI while driving agency collaboration.
Responsibilities
Lead media planning across the business, working closely with cross-functional teams (across sales & marketing) and key media agencies to deliver best-in-class TTL media campaigns, driving best practice.
Design and optimise TTL media plans spanning digital, influencer, and offline channels, ensuring they drive brand growth and deliver strong ROI.
Streamline and elevate ways of working between agencies and content partners, ensuring consistency and quality in campaigns.
Champion global playbooks and learning agendas, embedding best practices locally while feeding back new insights to global teams and power partners.
Support the Senior Media Lead in agency management and evaluations, driving innovation and unlocking greater value.
Requirements
Minimum 5 years experience working in media
Experience working with marketing teams, creative and media agencies to plan digital marketing campaigns across multiple online channels for national brands
Experience in key media planning and analytics tools (e.g. Comscore, Mediatool, Quantcast)
Strong communication skills with confidence to frequently present, with an ability to communicate effectively to varying levels of stakeholders (junior – senior)
Well organised, focused & able to set prioritise effectively
Strong analytical skills and data-driven thinking
Creative problem solver
Up to date with the latest trends and standard methodologies in online marketing and measurement
Strong process and project management skills
Must be able to work well in cross functional teams
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