Chief Growth Officer responsible for GTM and overall brand strategy at a B2C fintech startup. Leading growth initiatives and positioning while managing a small team for optimal execution.
About the role
- Marketing Director leading strategic vision and go-to-market strategy for fintech company. Collaborating across teams, launching campaigns, and mentoring junior staff in a fast-paced startup environment.
Responsibilities
- Learn the ins and outs of our business and current marketing efforts
- Set the strategic vision for our marketing efforts including the best way to position our brand long-term
- Develop our go-to-market strategy
- Launch marketing campaigns that drive real traction
- Build frameworks and metrics to measure what’s working and what’s not
- Write blog posts and make sure our website is optimized for SEO
- Create content centered around improving financial literacy
- Work closely with Product and Customer Success to make sure our messaging reflects product updates, user feedback, and the constraints of our banking partner
- Help with fundraising and PR by creating pitch decks, refining narratives, managing media outreach and prepping our team for public speaking engagements
- Devise brand messaging that reaches both customers and partners
- Identify needs and build a team that will support our growth efforts
- Mentor junior team members and identify opportunities for their growth
Requirements
- 5+ years of experience at a fast-growing startup, ideally in fintech or payments
- Prior experience scaling a marketing function and managing a high performing team
- Proven track record running and measuring growth campaigns including paid social and email
- Experience with tools like Notion, Canva, and Google Slides
- Ability to be both strategic and tactical
- Bonus points if you’ve worked across both B2C and B2B channels
Benefits
- medical, dental, and vision insurance plans
- two fully covered options for individuals
- unlimited vacation
- 401(k) match
- monthly wellness stipend
- basic life insurance
- weekly lunches in our NYC office
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