Brand Manager for White Claw portfolio at Richmond, focused on broadening availability and enhancing brand visibility in Ireland.
About the role
- Brand Manager for Foot Health at Karo Healthcare overseeing brand strategies and P&L management. Collaborating internationally and leading marketing initiatives in a fast-paced environment.
Responsibilities
- Act as the consumer champion, translating insights into winning brand strategies
- Own and execute the local brand strategy, including full P&L and marketing mix responsibility
- Manage and optimize the brand portfolio to drive profitable growth
- Lead innovation projects end-to-end: from insight input to launch and post-launch performance
- Drive annual brand planning and activation, including budget ownership
- Translate brand strategy into customer and shopper marketing plans that convert at point of purchase
- Orchestrate a best-in-class omni-channel brand experience, online and offline
- Accelerate eCommerce performance through digital shelf optimization and online visibility
- Deliver consumer, HCP, media, and content campaigns with strong digital and social focus
- Manage PR, influencer, and media agencies, ensuring integrated execution
- Track performance, optimize spend, and maximize ROI across campaigns
Requirements
- University degree in Marketing, Business, or similar
- 2–3 years’ experience in brand marketing, ideally within FMCG or fast-paced environments
- Strong interest or experience in digital marketing, media, and eCommerce
- Commercial mindset with the ability to manage budgets and performance metrics
- Comfortable working hands-on, autonomously, and with pace in an agile setup
- Strong communication skills and ability to influence multiple stakeholders
- Motivated by purpose-driven brands and aligned with Karo’s values: Challenge, Act, Connect, Care
Benefits
- Opportunity to create, grow, and encourage
- Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
- Flexible schedule, hybrid model with the primary work place in the office, and life-work balance
- Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
- Very positive work environment in a dynamic, international, and motivated team
- Start-up spirit while being a part of the large international organization with strong values
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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