Director of Growth Marketing focused on high - profile lead generation across digital channels. Collaborating with analytics and CRM teams to optimize marketing performance and client engagement.
About the role
- Head of Digital and Growth Marketing for Kami, a growing EdTech platform. Leading digital strategy and growth efforts to empower users and educators across the globe.
Responsibilities
- Define and drive the roadmap for all digital channels, lifecycle, demand programs, growth experiments, and website strategy.
- Prioritize initiatives to maximize acquisition, activation, adoption and expansion across our enterprise, mid-market and SME segments.
- Collaborate closely with Sales, Product, RevOps and Marketing to ensure alignment on outcomes and performance measurement.
- Support commercial acquisition and growth strategies via ABM/ABN programs, paid media, and CRO.
- Foster a culture of experimentation: generate hypotheses, run tests, and scale what works.
- Partner with our Demand Lead to ensure campaigns are executed and optimized efficiently.
- Work with a range of experts to define activation, engagement and expansion strategies.
- Ensure messaging, journey design, and in-product communications are integrated and segmented for success.
- Use data insights to refine campaigns and maximize impact across millions of users.
- Own the marketing technology strategy and roadmap, including automation, analytics, and integrations.
- Ensure website strategy and CRO initiatives support both acquisition and lifecycle objectives.
- Manage vendors, contractors, and external dev resources to deliver website and stack execution effectively.
- Lead a small, high-impact in-house team: Demand, Website, Ops
- Mentor and develop team members, providing strategic guidance and operational support.
- Foster a collaborative, experimental, and outcome-focused culture.
Requirements
- 8+ years in digital marketing, growth, or SaaS marketing leadership roles.
- Experience scaling digital acquisition and lifecycle programs at large scale (B2B or PLG).
- Proven experience with ABM/ABN campaigns, growth experiments, CRO, and lifecycle engagement.
- Experience managing marketing technology stacks, CMS, automation, analytics, or orchestrating technical teams.
- Strategic thinker with ability to translate data into actionable growth initiatives.
- Strong team leadership, mentorship, and ability to coordinate contractors or agencies.
- Comfortable in a fast-paced, collaborative environment with high-impact responsibility.
Benefits
- A people-first employer that is on an inspiring mission to build the future of education while changing the lives of millions
- High calibre and diverse team ranging from successful startup veterans, to Fortune 500 and big tech professionals
- Continuous learning and development opportunities, including subsidised course fees, certifications, conferences, and free access to Udemy and more
- A strong mission; the satisfaction of knowing you’re not only helping modern-day superheroes, aka teachers but also helping them shape the minds of future generations all across the globe
- Happy customers: Helping thousands of schools worldwide through the digital transformation of education for the 21st century. Just read our reviews.
- Huge potential: Already used by 70M users in 175 countries. One of the most popular and fastest-growing EdTech platforms worldwide.
Job title
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