Marketing Activation Manager orchestrating trade and consumer activation strategies at JTI. Leading brand engagement and collaborating cross-functionally to achieve category success within RRP.
Responsibilities
Actively contribute to commercial strategy development and KPI achievement in close collaboration with SI, Sales, and Marketing teams.
Ensure timely online and offline marketing activities execution in line with business priorities and legislative framework.
Monitor competition, drive innovation, and run budget planning effectively.
Educate and empower on the RRP category, manage trade engagement, B2B communication, and program execution.
Ensure consistent execution of communication and activation strategies across on/offline touchpoints.
Lead internal communication and oversee activity measurement and follow-up.
Create and localize campaign content and assets in line with brand cycle activities and guidelines.
Analyze, evaluate, and follow up on activities regularly.
Collaborate closely with the CzHuSk Marketing team, HQ, and creative/digital agencies.
Implement consumer engagement programs by managing 1-2-1 program including other B2C programs/activities.
Ensure high-quality execution together with platform preparation, full staffing, and education.
Ensure KPIs achieving together with regular field visits and collaboration with Sales.
Requirements
University degree or equivalent experience
2+ years in Marketing, Trade and/or Consumer Activation, Sales
Experience in strategy, digital marketing, and people management
Committed to achieving goals and leading by example
Excellent communication, collaboration, and project management skills
Analytical with attention to detail
Strong presentation skills
Advanced MS Office skills
Benefits
Annual leave: legal entitlement + 3 additional days
Local Cafeteria Plan: 500,000 HUF per year
New Ways of Working (NWOW): one-time allowance of 132,000 HUF, provided in the first month
Home office internet support: 9,500 HUF per month (in addition to base salary)
Life insurance
Medical coverage
Business Travel & Accident Insurance
Employee Share Purchase Plan (ESPP)
Family leave benefits, including maternity and paternity leave
Corporate mobile phone and communication tools
Learning & Development programs
Wellbeing initiatives and Employee Assistance Program (EAP)
Trade Marketing Manager at Envista developing marketing strategies and materials for distributor partners to ensure sales - out growth targets. Collaborating with dealer partners and monitoring key performance metrics.
Marketing Assistant role supporting impactful marketing campaigns for BARBRI, a recognized leader in legal education. Collaborate with teams to organize events and manage multi - channel marketing efforts.
Principal Delivery Manager leading global digital marketing products and teams at bp. Collaborating with regional businesses to enhance consumer experience and marketing effectiveness.
Marketing Manager driving community - centered marketing campaigns while collaborating with cross - functional teams at NWA Pet Resource Center. Engaging Northwest Arkansas communities and supporting diverse marketing initiatives.
Marketing Specialist leading global marketing strategies for the Workflows business in financial markets. Collaborating with teams to ensure alignment with business objectives and customer satisfaction across diverse channels.
Drive sales of dental products by coordinating and uploading promotions. Involves campaign analysis and marketing rebate claims with a focus on data accuracy.
Field Marketing Manager handling integrated marketing campaigns for Elsevier's SaaS and Technology business in Europe. Collaborating with Sales teams to drive pipeline growth and engagement through various marketing initiatives.
Senior Manager overseeing audience segmentation and marketing strategy for the Academic Leaders and Funders portfolio at Elsevier. Collaborating on insight - led strategies to drive growth and retention.
Senior Marketing Analyst ensuring marketing deadlines and priorities at Pernambucanas. Collaborating with teams while managing multiple marketing projects in a hybrid environment.