Hybrid Marketing Automation, Digital Media Specialist

Posted last week

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About the role

  • Marketing Automation & Digital Media Specialist analyzing customer interactions and creating personalized digital experiences at Franke. Key role in managing B2B media campaigns and marketing automation solutions.

Responsibilities

  • Define and manage audience segmentation to deliver the right messages at each stage of the journey
  • Design and execute automated workflows and multilingual e-mail campaigns in Marketing Cloud Account Engagement (Pardot), ensuring alignment with other cross-channel marketing activities
  • Safeguard compliance with GDPR and international data privacy regulations while maintaining data integrity
  • Coordinate and optimize the global digital media plan by directly managing full funnel digital campaigns with a strong focus on paid search
  • Monitor and analyze campaign performance, establish reporting frameworks, and provide actionable insights to stakeholders
  • Collaborate with Group Marketing and local teams to align objectives and support global marketing strategies
  • Act as marketing key user for the automation platform and support onboarding of new users
  • Manage support requests and create user stories
  • Drive continuous improvement of marketing automation solutions

Requirements

  • Bachelor’s degree in marketing, business, or related field with minimum +3 years of B2B experience
  • Proven knowledge of B2B digital channels and touchpoints to ensure integrated campaign strategies
  • Hands-on experience with marketing automation and CRM platforms (ideally Pardot and Salesforce)
  • Solid understanding of GDPR and international data privacy regulations
  • Ability to design and execute multi-channel B2B media campaigns across all funnel stages
  • Experience in defining international media plans and coordinating campaign execution and reporting
  • Familiarity with SEA/SEM strategies, KPIs, and performance optimization
  • Strong analytical skills with expertise in dashboards, data-driven insights, and continuous improvement
  • Fluent in English; German is an advantage
  • Teamplayer with strong collaboration skills for cross-functional team

Benefits

  • 40 hour week
  • Easy access from railway station and highway
  • Free parking
  • At least 5 weeks holiday
  • Staff restaurant
  • Free coffee drinks from espresso to latte macchiato
  • A world of opportunities - for our people, and maybe for you? We offer a thorough introduction as well as a variety of tasks with a high degree of independence in an innovative company.

Job title

Marketing Automation, Digital Media Specialist

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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