Marketing Automation & Digital Media Specialist analyzing customer interactions and creating personalized digital experiences at Franke. Key role in managing B2B media campaigns and marketing automation solutions.
Responsibilities
Define and manage audience segmentation to deliver the right messages at each stage of the journey
Design and execute automated workflows and multilingual e-mail campaigns in Marketing Cloud Account Engagement (Pardot), ensuring alignment with other cross-channel marketing activities
Safeguard compliance with GDPR and international data privacy regulations while maintaining data integrity
Coordinate and optimize the global digital media plan by directly managing full funnel digital campaigns with a strong focus on paid search
Monitor and analyze campaign performance, establish reporting frameworks, and provide actionable insights to stakeholders
Collaborate with Group Marketing and local teams to align objectives and support global marketing strategies
Act as marketing key user for the automation platform and support onboarding of new users
Manage support requests and create user stories
Drive continuous improvement of marketing automation solutions
Requirements
Bachelor’s degree in marketing, business, or related field with minimum +3 years of B2B experience
Proven knowledge of B2B digital channels and touchpoints to ensure integrated campaign strategies
Hands-on experience with marketing automation and CRM platforms (ideally Pardot and Salesforce)
Solid understanding of GDPR and international data privacy regulations
Ability to design and execute multi-channel B2B media campaigns across all funnel stages
Experience in defining international media plans and coordinating campaign execution and reporting
Familiarity with SEA/SEM strategies, KPIs, and performance optimization
Strong analytical skills with expertise in dashboards, data-driven insights, and continuous improvement
Fluent in English; German is an advantage
Teamplayer with strong collaboration skills for cross-functional team
Benefits
40 hour week
Easy access from railway station and highway
Free parking
At least 5 weeks holiday
Staff restaurant
Free coffee drinks from espresso to latte macchiato
A world of opportunities - for our people, and maybe for you? We offer a thorough introduction as well as a variety of tasks with a high degree of independence in an innovative company.
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