Marketing Project Manager leading B2B marketing projects and managing a marketing team at Th. Geyer Ingredients. Focus on structured planning and coordination of marketing activities.
About the role
- Marketing Automation & Digital Media Specialist analyzing customer interactions and creating personalized digital experiences at Franke. Key role in managing B2B media campaigns and marketing automation solutions.
Responsibilities
- Define and manage audience segmentation to deliver the right messages at each stage of the journey
- Design and execute automated workflows and multilingual e-mail campaigns in Marketing Cloud Account Engagement (Pardot), ensuring alignment with other cross-channel marketing activities
- Safeguard compliance with GDPR and international data privacy regulations while maintaining data integrity
- Coordinate and optimize the global digital media plan by directly managing full funnel digital campaigns with a strong focus on paid search
- Monitor and analyze campaign performance, establish reporting frameworks, and provide actionable insights to stakeholders
- Collaborate with Group Marketing and local teams to align objectives and support global marketing strategies
- Act as marketing key user for the automation platform and support onboarding of new users
- Manage support requests and create user stories
- Drive continuous improvement of marketing automation solutions
Requirements
- Bachelor’s degree in marketing, business, or related field with minimum +3 years of B2B experience
- Proven knowledge of B2B digital channels and touchpoints to ensure integrated campaign strategies
- Hands-on experience with marketing automation and CRM platforms (ideally Pardot and Salesforce)
- Solid understanding of GDPR and international data privacy regulations
- Ability to design and execute multi-channel B2B media campaigns across all funnel stages
- Experience in defining international media plans and coordinating campaign execution and reporting
- Familiarity with SEA/SEM strategies, KPIs, and performance optimization
- Strong analytical skills with expertise in dashboards, data-driven insights, and continuous improvement
- Fluent in English; German is an advantage
- Teamplayer with strong collaboration skills for cross-functional team
Benefits
- 40 hour week
- Easy access from railway station and highway
- Free parking
- At least 5 weeks holiday
- Staff restaurant
- Free coffee drinks from espresso to latte macchiato
- A world of opportunities - for our people, and maybe for you? We offer a thorough introduction as well as a variety of tasks with a high degree of independence in an innovative company.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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