CRM Specialist at Jaja building customer journeys with data-driven marketing strategies. Collaborating with teams to enhance customer experience through efficient CRM processes.
Responsibilities
Managing and building complex, cross‑channel customer journeys using segmentation, Liquid code, webhooks, and multiple communication channels.
Building complex customer segments using SQL‑based logic, including AND/OR conditions and detailed inclusion criteria.
Participating in meetings with Data Ops and Engineering teams to ensure the right events and attributes are ingested to support sophisticated customer journeys.
Working closely with the Lifecycle team to translate defined customer problems into effective solutions within Braze.
Studying business KPIs to ensure the correct data points are ingested into Braze and aligned to overall business objectives.
Educating the wider business on Braze’s features and capabilities to address key pain points.
Supporting the wider business by delivering campaigns aligned with urgent regulatory updates.
Operating effectively in a fast‑paced, reactive environment.
Requirements
Minimum of 3 years’ experience in CRM
Strong hands-on approach, leading by example and delivering work as needed
Ability to prioritise workloads and manage time effectively
Comfortable communicating in a direct, clear, and respectful manner
Self-motivated, able to work independently and collaboratively within a team
Benefits
Competitive salary
Pension contributions, including Salary Exchange facility
Annual bonus potential
Private medical cover provided by Vitality (optional benefit)
25 days annual leave (FTE) plus UK bank holidays (with an additional day added for each full calendar year worked, up to a maximum of 30 days).
Your birthday off each year as an additional day's holiday
4x life insurance cover
Access to our confidential Employee assistance programme
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