CRM Specialist at Jaja building customer journeys with data - driven marketing strategies. Collaborating with teams to enhance customer experience through efficient CRM processes.
About the role
- CRM & Marketing Specialist for KWS enhancing Salesforce usage in daily operations. Collaborating closely with sales and marketing teams to drive business value.
Responsibilities
- Support the sales teams in adopting and using Salesforce in their daily activities
- Shift the CRM from a historical perspective to a forward-looking approach (pipeline, market potential, farmer-level view)
- Structure, enrich and ensure the reliability of databases (farmers, farms, acreage, potential)
- Manage data quality, reporting and GDPR compliance
- Set up and monitor marketing campaigns (segmentation, activation)
- Act as the interface with the Group (notably Germany) and align sales and marketing practices
Requirements
- Significant experience in a CRM, business, sales & marketing role or in change management
- Strong appetite for fieldwork and close collaboration with sales teams
- Proven ability to engage stakeholders, persuade and drive changes in practices
- Business-oriented (sales & marketing), pragmatic and results-driven
- Sensitivity to data quality and data utilization, with a concrete, operational approach
- Comfortable working in a cross-functional and matrixed environment
- Fluent in French and English
Benefits
- A key shaping role with a high level of autonomy
- A strategic position at the interface of marketing, sales and data
- Direct impact on commercial and marketing performance
- A rewarding experience at the heart of business, data and people-related challenges
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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