Hybrid Marketing Manager – Subscriptions Marketing

at Infopro Digital

• Job title: Marketing Manager – Subscriptions Marketing
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Hong Kong

About the role

• Marketing Manager leading subscriptions marketing for financial market brands in multiple countries. Developing strategies to retain subscribers and expand revenue effectively.

Responsibilities

• Act as the **subscriptions marketing lead** for Risk.net, WatersTechnology, and FX Markets.
• Work with the **Global Marketing Director** to design and deliver strategies that:
• Retain and grow existing subscriptions revenue.
• Engage subscribers to ensure maximum value from their subscriptions.
• Generate new, high-quality leads for our in-house sales teams.
• **Manage a team of two marketing specialists** (both based in the UK).
• Serve as part of the leadership team for these brands, reviewing and refining strategy to drive engagement, retention, and acquisition.
• Use best-in-class marketing technology including **HubSpot**, **Salesforce**, **Google Analytics**, and **Piano**.
• Deliver effective lead generation, campaign execution, website optimisation, and onboarding journeys for subscribers.
• Provide regular **performance reports and insights** to senior management and at board level.
• Plan, execute, and track all marketing activities across digital and offline channels.
• Review and optimise website content and subscriber journeys to improve engagement and conversion.
• Design and monitor **automated workflows (HubSpot)** to support acquisition, retention, and engagement.
• Build a collection of **digital templates and sales collateral** to support the subscriptions sales team.
• Ensure all marketing activity aligns with business objectives and brand positioning.
• Build and manage **data acquisition plans**, including list research, building, cleaning, and gap analysis.
• Develop deep product knowledge to enhance campaign targeting, messaging, and overall performance.
• Use **Google Analytics**, **HubSpot**, and **Salesforce** to monitor subscriber usage and engagement by segment; share insights with sales and senior leadership.
• Conduct **qualitative and quantitative research** to evaluate product perception and identify new opportunities.
• Collect and analyse customer feedback across multiple touchpoints; share insights with the Global Marketing Director and Brand Directors.
• Monitor **competitor activity and market positioning** to refine our own USPs and marketing approach.
• Deliver **monthly reports** on subscriptions performance and marketing ROI.
• Work closely with internal teams including **sales**, **customer services**, and other marketers to ensure alignment and consistency.
• Collaborate with other senior marketers globally to share best practices and drive innovation.
• Identify opportunities to improve efficiency and campaign performance through **automation, technology, and AI**.
• Contribute to wider business initiatives that strengthen marketing’s impact across the organisation.

Requirements

• Minimum **5 years’ experience** in **B2B subscriptions marketing**.
• Strong command of **English**, with excellent **copywriting and communication skills**.
• Experience with **HubSpot**, **Salesforce**, and CRM/data management tools.
• Analytical and data-driven, proficient in **Excel** and **Power BI**.
• Strong interpersonal skills, with the ability to build productive relationships internally and externally.
• Excellent organisational and problem-solving abilities.
• Tech-savvy and quick to adopt new systems and tools.

Benefits

• 20 days annual leave
• Medical and dental Insurance
• Training & Development
• Performance Bonus
• Maternity leave
• Paternity leave
• Compassionate leave
• Employee Referral Scheme