Lifecycle Marketing Associate executing and improving campaigns at Good Inside. Collaborating with creative and product teams for email, SMS, and push communications.
About the role
- Marketing Manager leading subscriptions marketing for financial market brands in multiple countries. Developing strategies to retain subscribers and expand revenue effectively.
Responsibilities
- Act as the **subscriptions marketing lead** for Risk.net, WatersTechnology, and FX Markets.
- Work with the **Global Marketing Director** to design and deliver strategies that:
- Retain and grow existing subscriptions revenue.
- Engage subscribers to ensure maximum value from their subscriptions.
- Generate new, high-quality leads for our in-house sales teams.
- **Manage a team of two marketing specialists** (both based in the UK).
- Serve as part of the leadership team for these brands, reviewing and refining strategy to drive engagement, retention, and acquisition.
- Use best-in-class marketing technology including **HubSpot**, **Salesforce**, **Google Analytics**, and **Piano**.
- Deliver effective lead generation, campaign execution, website optimisation, and onboarding journeys for subscribers.
- Provide regular **performance reports and insights** to senior management and at board level.
- Plan, execute, and track all marketing activities across digital and offline channels.
- Review and optimise website content and subscriber journeys to improve engagement and conversion.
- Design and monitor **automated workflows (HubSpot)** to support acquisition, retention, and engagement.
- Build a collection of **digital templates and sales collateral** to support the subscriptions sales team.
- Ensure all marketing activity aligns with business objectives and brand positioning.
- Build and manage **data acquisition plans**, including list research, building, cleaning, and gap analysis.
- Develop deep product knowledge to enhance campaign targeting, messaging, and overall performance.
- Use **Google Analytics**, **HubSpot**, and **Salesforce** to monitor subscriber usage and engagement by segment; share insights with sales and senior leadership.
- Conduct **qualitative and quantitative research** to evaluate product perception and identify new opportunities.
- Collect and analyse customer feedback across multiple touchpoints; share insights with the Global Marketing Director and Brand Directors.
- Monitor **competitor activity and market positioning** to refine our own USPs and marketing approach.
- Deliver **monthly reports** on subscriptions performance and marketing ROI.
- Work closely with internal teams including **sales**, **customer services**, and other marketers to ensure alignment and consistency.
- Collaborate with other senior marketers globally to share best practices and drive innovation.
- Identify opportunities to improve efficiency and campaign performance through **automation, technology, and AI**.
- Contribute to wider business initiatives that strengthen marketing’s impact across the organisation.
Requirements
- Minimum **5 years’ experience** in **B2B subscriptions marketing**.
- Strong command of **English**, with excellent **copywriting and communication skills**.
- Experience with **HubSpot**, **Salesforce**, and CRM/data management tools.
- Analytical and data-driven, proficient in **Excel** and **Power BI**.
- Strong interpersonal skills, with the ability to build productive relationships internally and externally.
- Excellent organisational and problem-solving abilities.
- Tech-savvy and quick to adopt new systems and tools.
Benefits
- 20 days annual leave
- Medical and dental Insurance
- Training & Development
- Performance Bonus
- Maternity leave
- Paternity leave
- Compassionate leave
- Employee Referral Scheme
Job title
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Degree requirement
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