Brand & Content Marketing Manager leading the content strategy for UpKeep, an AI - first CMMS company. Focusing on executive audience engagement and enhancing online presence.
About the role
- Head of Content leading content production for a global creator marketing agency. Scaling in-house production capabilities and managing performance-led creative initiatives.
Responsibilities
- Lead and grow Influencer’s performance-led content production function.
- Oversee the transformation of creator and branded content into platform-native, performance-optimised assets.
- Build and manage a hybrid production model combining in-house editors, designers, and remote freelance specialists.
- Develop scalable scripting frameworks for performance-led UGC and conversion-focused creative.
- Establish Live and IRL production capabilities, including TikTok Live and brand activations.
- Define the service proposition, operational workflows, and delivery standards for the expanded production offering.
- Build and manage complex production budgets across pre-production, live production, and post-production.
- Ensure strong commercial oversight, including margin control, profitability, and resource efficiency.
- Develop client-facing production packages and pricing models across: content remixing, UGC production, performance creative, live commerce and IRL brand activations.
- Partner with Creative Strategy, Client Services, and Growth to integrate production into pitches and proactively win new business.
- Select and implement tools, software, and AI-enabled systems to streamline production at scale.
- Maintain quality benchmarks and optimisation standards across all production outputs.
- Manage project resourcing, priorities, and timelines to ensure efficient and commercially sound delivery.
Requirements
- 8+ years in content production leadership within performance, social-first, creator marketing, or digital environments
- Proven expertise in repurposing and producing content for multiple platforms across awareness, consideration, and conversion objectives
- Demonstrable experience building and managing complex production budgets
- Strong commercial acumen, including margin awareness, pricing strategy, and scalable service development
- Experience building and leading teams of editors, designers, and freelance specialists
- Experience collaborating closely with paid media teams to align creative with distribution strategy
- Experience developing or scaling UGC production models is highly desirable
- Exposure to TikTok Live, commerce production, or IRL activations is a strong plus
- Understanding of AI and automation tools for content scaling is advantageous
- Excellent leadership, organisational, and stakeholder management skills.
Benefits
- Private Healthcare through Vitality
- Wellbeing support through Vitality including EAP & Mental Health cover
- 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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