Content Maker transforming content strategy into measurable results for Payplug. Creating quality content to support lead generation and digital marketing efforts.
About the role
- Content Marketing Specialist creating and managing digital marketing strategies for BlueRock. Collaborating across teams to craft and promote compelling content across all channels.
Responsibilities
- Craft compelling content across multiple channels that stops the scroll and tells a story worth reading. Develop social media strategies and content for Linkedin, Instagram and TikTok.
- Own and optimise HubSpot from campaign builds, nurture streams and audience segmentation, to dashboards and reporting that tells our marketing performance story.
- Drive marketing automation that keeps leads warm, nurtures relationships, and works hard even when you're not.
- Website CMS management including publishing content, optimising for SEO and AI, and creating landing pages.
- Lead our social media presence, with LinkedIn as your main stage and TikTok as your creative playground — smart, punchy, educational and on-brand.
- Bring ideas to life on camera through short-form informational videos that educate, entertain, and build trust with our audience.
Requirements
- Analytical and obsessed with performance metrics
- Creative with a flair for content and storytelling
- Strong written and verbal communicator
- 1-3 years experience in digital marketing
- Track record in an agency role or fast-paced business with multiple stakeholders is desired but not essential
- A confident people-first approach that embraces building strong relationships across the business at all levels
- An interest in business, finance and/or investing
Benefits
- We believe in work-life integration and offer a hybrid model that includes both in-office and remote work options. This approach allows our people to find the balance that works best for them, accommodating their individual needs and day-to-day flexibility whilst also recognising the value of connecting in our amazing office.
- We have our very own BlueRock public holidays to give our people the day off, on us!
- Free weekly lunches, awesome social events (including a social club – winery tours to museum tours), and an amazing headquarters in the CBD.
- Receive mentoring and coaching from industry leaders
- We are known for creating plenty of opportunities for growth and promotion.
- An inclusive and diverse workplace culture centred on meaningful work, wellbeing and fun.
- A commitment to your wellbeing with Gym Allowances and access to 24/7 wellbeing, medical and safety support through our partner Sonder.
Job title
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