Web Content Specialist managing content and conversion for automotive brand in hybrid model. Preparing pages, optimizing user experience, and maintaining client relationships in Warsaw.
About the role
- Content Maker transforming content strategy into measurable results for Payplug. Creating quality content to support lead generation and digital marketing efforts.
Responsibilities
- Reporting to the Senior SEO & Content Manager (Héloïse), you will turn our content strategy into measurable results
- Content creation: You design, write and manage strategic lead-generation content (expert articles, case studies, interviews, videos, research, guides, webinars)
- Technical activation: You publish and activate your content on WordPress and HubSpot to generate leads (creating landing pages, calls-to-action, forms and follow-up emails)
- Project orchestration: You manage projects end-to-end, from writing to coordinating visuals with the Design team
- AI & prompting: You leverage your expertise with AI (prompting) and writing-assist tools (MarkIA) to maximize production speed and relevance
- Growth team support: You support ABX campaigns and ensure adherence to the editorial line across our advertising materials (Ads)
- Product content: You optimize and support the production of product page content to maximize clarity and visitor conversion
- Analysis & performance: You track your results (downloads, leads, conversion rates, ROI) and drive actions to meet the objectives set by the Senior Manager
Requirements
- 2–3 years of experience in content marketing / lead-gen content production
- Proficient in HubSpot, solid knowledge of WordPress, and experience with project management tools such as Jira
- Familiarity with Semrush, Google Search Console, Figma and AI tools like MarkIA is a strong plus
- Excellent writing skills, flawless spelling and a strong analytical, ROI-focused mindset
Benefits
- Hybrid work arrangement + a €350 contribution toward remote work equipment
- 25 paid vacation days per year & 10 RTT days per year
- Coffee, tea, snacks, Monday breakfasts, Friday after-work drinks and other events to foster team life
- Offices in Paris’s 13th arrondissement (Bibliothèque François Mitterrand)
- Swile card (meal vouchers) worth €10 per day (56% covered by Payplug)
- Alan health insurance (Blue plan) covered 60% by Payplug / Second Parent leave (Parental Act)
- Public transport or Vélib subscriptions 50% covered by Payplug
- Moka.care for individual mental health support
- Windoo: sports, wellbeing and personal development activities
- 2 days per year offered to volunteer on teambuilding projects with associations via DayOne
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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