Category Marketing Manager responsible for Culinary & Snacks in AMETR. Leading teams to develop and execute strategies for market growth at IFF based in Dubai.
Responsibilities
Lead the Multidisciplinary Culinary & Snacks Category Teams in the development of a Category plan.
Build on industry insights, business strategies and overall capabilities to define key initiatives, tactics and resources required to grow and defend IFF business in the categories.
Own the growth of the categories in the region, connecting with relevant stakeholders and different areas in the organization to lead and/or execute the Category plan actions.
Align and drive the roll-out of the Category plan with sales and technical teams in AMETR.
Work with the other function within Marketing, IC&D and Product experience to define key priorities for the categories in the region
Monitor and report on the execution of the category plan to the AMETR leadership team on a monthly basis.
Track progress against category financials targets, opportunity pipeline targets and milestones for key initiatives.
Highlight corrective actions required and decisions to be made.
Support the key account managers and sales managers in engaging and developing relationship with our customers marketing departments by executing on our marketing tactics.
Leverage interaction with external and internal stakeholders to collect industry insights, derive implications for the business and recommend actions to support our growth ambitions in the categories.
Requirements
Minimum 7 years of business experience (marketing, sales, business development) in B2C or B2B environments, preferably in the Culinary & Snacks categories.
Strong communication skills.
Proven ability to develop and deliver impactful marketing communications to customers
Excellent listening, analytical and influencing skills.
Demonstrated ability to collect insights (qualitative/quantitative), generate conclusions and drive discussions with key stakeholders to develop and implement appropriate solutions
Capability to digest marketing information from numerous sources as well as data sources, create logical arguments and apply it relevantly, to determine direction and future idea focus.
Engagement, leadership and high-level of energy
Proven ability to work effectively in a matrix organization and drive cross-functional project teams
Creates compelling communication to teams or stakeholders to drive strategy
Strong knowledge of strategic and operational marketing fundamentals
Strong interpersonal skills to connect people from different part of the organization, foster collaboration and manage potential conflicts to move things forward and drive execution
Highly developed written and verbal communication in English, other languages are a plus, especially Arabic and French.
High proficiency with PowerPoint and Excel
Benefits
Flexible Working: 3 days on site & 2 days working from home
Professional onboarding process
Flexibility, agility in approach to project execution
Ability to work with multiple disciplines in a dynamic, global environment
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