Sr. Category Marketing Manager shaping global strategies at Ingredion. Leading diverse product portfolio to drive growth and empower sales teams with insights.
About the role
- Partner Marketing Manager responsible for building frameworks to leverage partnerships for growth at Ataccama. Focused on driving marketing programs with Snowflake and other key alliances.
Responsibilities
- Build and operationalize the "to, through, and with" partner marketing frameworks for Ataccama.
- Execute full-funnel "better together" campaigns with Snowflake, moving known Snowflake customers into our pipeline by leveraging joint activities and proprietary Ataccama content.
- Create scalable enablement materials and co-marketing campaigns that underscore the ROI for SIs to grow their dedicated Ataccama practices.
- Partner with the Growth Marketing team to align partner activities with our **Financial Services** vertical strategy, targeting joint sweet spots with defined SIs.
- Launch and drive adoption of a centralized service or hub, providing partners with co-branded visual identities, guidelines, and ready-to-use templates for joint campaigns.
- Orchestrate co-marketing programs (webinars, events, content) that generate high-quality partner leads and sourced/influenced pipeline.
Requirements
- Proven track record in B2B partner marketing, specifically working with System Integrators (SIs) and cloud ecosystems like Snowflake.
- Experience building partner marketing functions or programs from the ground up, with the ability to define KPIs for partner engagement, enablement, and sourced revenue.
- Ability to articulate complex technical value propositions (e.g., Agentic Data Trust, AI-readiness) in a way that resonates with both partner sales teams and end-customers.
- A "one team" approach, working seamlessly across Sales, Product, and the broader Marketing team to ensure partner success is shared.
- Proficiency in measuring and optimizing partner program ROI, including tracking MDF (Marketing Development Funds) and joint pipeline value.
- Data management / data quality industry experience preferred but not required.
Benefits
- Medical Insurance (including vision & dental)
- 401(k) with employer match contribution
- Life Insurance
- Long-term disability insurance
- Employee Assistance Program (EAP)
- Long-Term Incentive Program
- "Bring Your Friend" referral program
- Get paid vacation plus the freedom of Flexible Time Off (FTO)-a policy that lets you take additional time off when needed, supporting your work-life balance and well-being
- 5 sick days
- The Global Family Support Program - a paid leave program to help all parents focus on the new addition to their family
- Flexible working hours & hybrid work setup
- Conference tickets to the best industry events of the year
- Online courses & company access to Udemy to hone your skills
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