Patent Administrator role at Novagraaf handling correspondence and legal tasks in a hybrid work environment. Requires legal training and proficiency in French and English.
About the role
- Marketing Manager running Marketo administration and automation for Icertis, focusing on AI-driven processes and MarTech systems. Leading campaign execution and data quality initiatives.
Responsibilities
- Own the day‑to‑day administration, enablement, and maintenance of our marketing technology stack, centered on Marketo.
- Operationalize campaign intake, build, QA, lead management, and measurement.
- Apply tools like Zapier, Azure services, and LLMs to reduce manual work and scale execution in partnership with Marketing, Inside Sales, and Revenue Ops teams.
- Administer and optimize key MarTech platforms: Marketo, webinar (e.g., ON24), ABM tools (e.g., 6sense), and website chat tools.
- Maintain and iterate on lead & account scoring with clear documentation, analysis, and testing of scoring changes.
Requirements
- 3–6 years in Marketing Operations/Marketing Automation with deep hands‑on Marketo administration (program/channel setup, smart campaigns, tokens, schemas, forms, landing pages, email templating, assets, MSI), plus Salesforce experience.
- Proven MarTech administration across webinar and chat tools, including integration setup and troubleshooting.
- Experience building and maintaining campaign processes (intake → build → QA → launch → measure) with task/work management tools (e.g., Asana).
- Lead lifecycle and scoring administration, with change documentation and testing discipline.
- Demonstrated automation mindset using Zapier/Make and familiarity with Azure services and LLMs.
- Meticulous attention to data quality, governance, and documentation; comfort working across time zones.
- Nice‑to‑Have: Marketo Certified Expert (MCE), SFDC Admin/Consultant exposure.
- Experience with 6sense (segments/signals/routing), or data enrichment tools.
- Familiarity with email deliverability practices and preference centers.
Benefits
- Equal Employment Opportunity
- Accommodations for applicants with disabilities
Job title
Job type
Experience level
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Not specified
Degree requirement
Tech skills
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