Marketing Manager running Marketo administration and automation for Icertis, focusing on AI-driven processes and MarTech systems. Leading campaign execution and data quality initiatives.
Responsibilities
Own the day‑to‑day administration, enablement, and maintenance of our marketing technology stack, centered on Marketo.
Operationalize campaign intake, build, QA, lead management, and measurement.
Apply tools like Zapier, Azure services, and LLMs to reduce manual work and scale execution in partnership with Marketing, Inside Sales, and Revenue Ops teams.
Administer and optimize key MarTech platforms: Marketo, webinar (e.g., ON24), ABM tools (e.g., 6sense), and website chat tools.
Maintain and iterate on lead & account scoring with clear documentation, analysis, and testing of scoring changes.
Requirements
3–6 years in Marketing Operations/Marketing Automation with deep hands‑on Marketo administration (program/channel setup, smart campaigns, tokens, schemas, forms, landing pages, email templating, assets, MSI), plus Salesforce experience.
Proven MarTech administration across webinar and chat tools, including integration setup and troubleshooting.
Experience building and maintaining campaign processes (intake → build → QA → launch → measure) with task/work management tools (e.g., Asana).
Lead lifecycle and scoring administration, with change documentation and testing discipline.
Demonstrated automation mindset using Zapier/Make and familiarity with Azure services and LLMs.
Meticulous attention to data quality, governance, and documentation; comfort working across time zones.
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