Lead marketing underwriter steering Hartford’s digital and small specialty surety business. Drive performance across multiple regions and shape strategic growth in commercial segments.
About the role
- Marketing Coordinator executing marketing programs and campaigns for Hygiena, a leader in food safety diagnostics. Focused on coordinating digital and in-person marketing activities while tracking performance metrics.
Responsibilities
- Develops, executes and measures impact of marketing campaigns and other tactics to optimize programs that will have the largest impact on the business.
- Oversees trade shows and industry events by organizing display materials, placing orders with external exhibit warehouse vendors, coordinating logistics, and communicating with participating sales personnel to ensure successful execution of planned events.
- Executes social media tactics and maintains a strong confident company voice in platforms, including but not limited to, LinkedIn, YouTube, and Vimeo.
- Acts as mentor to level I and II team members, assisting where needed, in partnership with the Manager, Global Marketing.
- Gathers, tracks and analyzes performance metrics for all marketing activities and prepares reports.
- Presents reported data to stakeholders as needed.
Requirements
- Bachelor’s Degree in Marketing, Advertising or a related field, or equivalent education and work experience required.
- Minimum of 3 year(s) of experience of B2B marketing.
- Strong knowledge of Microsoft Windows, Office (Outlook, Word, Excel, PowerPoint, MS 365 CRM) WebEx or similar web meeting applications.
- Strong knowledge of social media platforms such as LinkedIn, YouTube, Vimeo.
- Strong knowledge of website content management system (WordPress, Joomla, Drupal, etc.) and HTML.
- Strong knowledge of marketing automation tools (email, landing page, forms, etc.).
- Knowledge of trade show exhibit management.
- Knowledge of e-mail marketing best practices and policies.
- Knowledge of Google Analytics, digital advertising platforms such as Google AdWords and Microsoft Bing Ads, CRM systems, HTML and SEO.
Benefits
- 15 days of PTO & 9 paid company holidays
- Medical with HSA employer contribution, Dental, Vision available
- Company paid Life Insurance, Short* and Long-Term Disability and an Employee Assistance Program
- 401(k) with Safe Harbor and Profit-Sharing employer contributions
- Tuition Reimbursement program
- Charitable Contribution matching
- Employee Referral bonus opportunities
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