Marketing Media Specialist II developing digital advertising strategies for Amazon and other marketplaces. Collaborating with teams on strategy and optimization based on performance analysis.
Responsibilities
Develop and optimize digital advertising strategies for strategic manufacturers on Amazon and other marketplaces.
Collaborate with account teams and internal/external stakeholders.
Provide reporting, analysis and data-informed recommendations.
Conduct ongoing analysis and optimization of campaigns to maximize performance.
Manage medium-to-large sized clients with more complex strategies and media plans.
Research competitive and keyword landscape to determine appropriate targeting.
Stay updated with industry trends to drive effective strategies.
Requirements
Post-secondary education or equivalent experience
2 - 5 years of marketing experience
Experience with Amazon Advertising or other retail media channels
Proficiency in Excel at an intermediate level in order to efficiently manipulate large sets of data for analysis.
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