Analista de Inbound Marketing driving inbound strategies for F360, a fintech company. Focused on generating qualified leads and optimizing marketing funnels in a dynamic environment.
About the role
- Marketing Media Specialist II developing digital advertising strategies for Amazon and other marketplaces. Collaborating with teams on strategy and optimization based on performance analysis.
Responsibilities
- Develop and optimize digital advertising strategies for strategic manufacturers on Amazon and other marketplaces.
- Collaborate with account teams and internal/external stakeholders.
- Provide reporting, analysis and data-informed recommendations.
- Conduct ongoing analysis and optimization of campaigns to maximize performance.
- Manage medium-to-large sized clients with more complex strategies and media plans.
- Research competitive and keyword landscape to determine appropriate targeting.
- Stay updated with industry trends to drive effective strategies.
Requirements
- Post-secondary education or equivalent experience
- 2 - 5 years of marketing experience
- Experience with Amazon Advertising or other retail media channels
- Proficiency in Excel at an intermediate level in order to efficiently manipulate large sets of data for analysis.
- Certification in Amazon Advertising is a plus
Benefits
- Flexible work arrangements
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