Artistic Director for Bleublancrouge MTL developing impactful visual concepts and managing cross - platform visual identity. Engaging with creative teams to enhance brand visuals across various media.
About the role
- Chief Editor orchestrating brand content across diverse topics at Bleublancrouge agency. Leading content strategies while ensuring editorial quality and client voice is maintained.
Responsibilities
- Contribute to the development of content strategies for both always-on programs and content-focused campaigns;
- Serve as guardian of editorial guidelines, clients’ voice, and the quality of final content;
- Plan editorial calendars aligned with the established strategies;
- Ideate, design and execute content projects—social formats (e.g., content series) or editorial formats (e.g., podcasts, interviews, articles, thought leadership)—according to needs;
- Collaborate with content creators, art directors, journalists, videographers, producers, 360 creative teams, and members of our strategic business team;
- Prepare presentation materials and pitch ideas persuasively to clients;
- Iterate on content based on performance to improve results;
- Conduct ongoing trend monitoring to ensure innovation and relevance.
Requirements
- Minimum 5 years' experience in content, both in media and agency settings.
- Strong knowledge of content production (video series, social media, podcasts, articles, etc.) and the ability to own and execute projects from A to Z.
- Generalist able to understand complex topics and translate them into engaging content for diverse audiences.
- Deep understanding of platform-specific conventions and codes for TikTok, Instagram, LinkedIn, YouTube, etc.
- Comfortable adapting concepts to the project's tone—serious, humorous, or somewhere in between—while keeping client objectives front of mind.
- Strong research skills to uncover topics, trends, interesting personalities, and to conduct interviews.
- Ability to write in diverse styles (from video series scripts to thought leadership and traditional Instagram posts), in French and English.
- Experience with Google Workspace and Adobe Creative Suite.
- Experience with and critical thinking about AI tools in a content production context.
- Channelled creativity: able to brainstorm extensively in the morning and deliver a polished concept by the afternoon.
- Ability to work under pressure and manage multiple projects simultaneously.
- Ability to defend your ideas, structure them clearly in a deck, and adapt to feedback.
- Passion for trends, pop culture, and new formats, with a keen visual sensibility.
Benefits
- Hybrid Work: Balanced schedule with 3 days in the office for team connection and 2 days remote.
- Generous Time Off: 3 weeks of annual vacation plus agency closure during the holidays.
- "Human" Days: Statutory holidays doubled + 5 personal wellness days to take care of yourself + 1 volunteer day to give back to the community.
- Comprehensive Health: Group insurance plan (life, prescription drugs, dental, paramedical, travel...) with 3 coverage options.
- Active Wellness: $250 per year reimbursed for physical activities or home fitness equipment.
- Green Commuting: Discounts on Bixi and Opus subscriptions to support your commute.
Job title
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