Hybrid Content Marketing Specialist – Marketing

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About the role

  • Content Specialist at Alberta Blue Cross shaping brand presence through engaging content creation. Collaboration across teams to drive content strategy for brand awareness and lead generation.

Responsibilities

  • Collaborate with design, marketing and digital teams to ideate and define content goals
  • Support content planning and strategy: Implement integrated, audience driven content strategies
  • Assume responsibilities as a project manager on some projects
  • Content research and creation and/or curation
  • Work with a variety of business stakeholders to identify business goals and content objectives
  • Gather intelligence to write for a variety of mediums
  • Responsible for maintaining the functional flow of content
  • Collaborate with stakeholders to craft content on various topics
  • Conduct keyword research, monitor SEO performance and implement strategies
  • Editing, proofreading and fact checking to ensure brand and style guidelines are adhered to
  • Consult with Team Manager to ensure content delivery plan aligns with overarching content strategy
  • Involved in ensuring content measurement to support enhancements

Requirements

  • Bachelor’s degree in journalism, marketing, communications, or a related field
  • Minimum of three years in content creation, copywriting or communications
  • A diverse portfolio demonstrating a passion for your work
  • Familiarity with content management systems (e.g., WordPress, Drupal, Joomla)
  • Experience with Adobe Experience Manager would be an asset
  • Strong computer skills (MS Office)
  • Understand various content platforms (blogs, long-form content, social media, print media)
  • Knowledge of content best practices
  • Excellent written and verbal communication

Benefits

  • Diverse workplace
  • Opportunities for career growth
  • Healthy work-life balance

Job title

Content Marketing Specialist – Marketing

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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