Directeur(trice) itinérant(e) de magasin garantissant la gestion des boutiques pour Lunettes Pour Tous, optimisation des performances et expérience client.
About the role
- Director of Media Strategy and Planning at Glassroom, leading integrated media strategies across digital and traditional channels. Overseeing team operations and driving measurable business growth.
Responsibilities
- Media Strategy and Planning Omnichannel Architecture: Lead the development of sophisticated media blueprints that integrate Offline (Linear TV, Radio, Print, OOH) with Digital (Search, Social, Programmatic, OLV) to create a seamless consumer journey.
- Market & Trend Synthesis: Act as the internal authority on the shifting media landscape—from the rise of CTV and retail media to the enduring impact of traditional "mass-reach" vehicles.
- Strategy Development and Execution: Develop and advise clients on the necessary media strategies to achieve their business objectives while also playing a key role in project advancement.
- Strategic Audience Intelligence: Go beyond demographics to analyze psychographics and media consumption habits, identifying high-value touchpoints across the physical and digital worlds.
- Financial Stewardship: Own the integrity of multi-million dollar budgets, overseeing complex billing lifecycles, and ensuring total transparency in reporting and resource allocation.
- Optimization Frameworks: Design advanced strategies for geographic saturation, frequency management, and cross-channel attribution to maximize the "halo effect" of integrated investment.
- Process Innovation: Continuously refine internal workflows to elevate the team’s strategic output, ensuring we move from "executors" to "business partners."
- Media Modernization: Monitor industry trends to stay up to date on new and emerging research and innovations. Keep the team up to date by analyzing and presenting emerging trends.
- Team Supervision & Operational Excellence: Mentor and develop a team of strategists, fostering a "Glassroom Mindset" of curiosity and accountability. Manage the team’s total capacity and priority shifts, ensuring high-stakes deliverables are met with precision and composure.
- Client Partnership & Executive Advisory: Act as the primary consultant for senior clients, becoming a trusted advisor, translating complex media data into business-critical insights and long-term growth roadmaps. Be the guardian of their investment. Build relationships with our media partners.
- Cross Office Collaboration: Work together with leadership across all Glassroom offices to ensure clear communication and alignment are always present.
Requirements
- Expérience : 8+ years of media strategy experience, bridging the gap between traditional brand building and high-performance digital precision.
- Experience in developing media strategies for the retail or CPG category
- Understanding of the media ecosystem including traditional and digital media
- Expertise in using key media planning and research tools (Vividata, Infosys, Radius, COMMB, etc.)
- Analytical Rigour: Proficiency in the Microsoft and Google suite of tools and a comfort level with data management platforms.
- AI-forward mindset: Demonstrates a keen interest in Artificial Intelligence and actively uses AI tools to optimize daily workflows and drive efficiency.
Benefits
- Hybrid Work: A perfect balance with 3 days in the office for team connection and 2 days remote.
- Generous Time Off: 3 weeks of annual vacation + the agency is closed during the Holiday season.
- "Human" Days: All statutory holidays doubled + 5 human days to take care of yourself + 1 volunteer day to give back to the community.
- Comprehensive Health: Group insurance plan (life, medication, dental, paramedical, travel...) with 3 coverage options.
- Active Well-Being: $250 per year reimbursed for your physical activities or the purchase of home fitness equipment.
- Green Transportation: Discounts on Bike share
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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